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AI Customer Data Platform

Query this niche via MCPniche_report({ niche: "ai-customer-data-platform" })
active marketmarket pulse 57/100commercial money present0 new builders in 30d18 listings
basis: all observed monthly plans · commercial-form-v2
Agents · median
$113/mo
2 providers
MCP servers · median
$300/mo
$100–$417 middle half · 3 providers
2.7×

MCPs cost 2.7× agents across all tiers — median $113 vs $300. Two different markets; a blended figure would mislead either buyer.

All plansAgents vs MCPs

each dot = one provider · log scale
Agents $113
continuewith · $19
munin · $113
MCP servers $300
icypeas · $64
shadow · $300
shadow · $100
reach · $417
icypeas · $499
$25
$50
$100
$250
$500
AgentsMCP serversshaded = middle half · line = median

All plans

7 priced
Providervs its cohort medianMonthly
continuewithagent
$19 below
icypeasmcp
$64 below
shadowmcp
$100 below
muninagent
$113 ~median
shadowmcp
$300 ~median
reachmcp
$417 above
icypeasmcp
$499 above
Position is relative to the provider's own delivery-type median at this tier — never a blended one.
This page is the human view of the MCP answer. The same structured `niche_report` / `price_benchmark` an agent receives over MCP or REST.
niche_reportprice_benchmark
See the MCP response behind this pageniche_report
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      },
      {
        "day": "2026-08-04",
        "index": 100,
        "pairs": 12,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-05",
        "index": 100,
        "pairs": 15,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-06",
        "index": 100,
        "pairs": 15,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-07",
        "index": 100,
        "pairs": 15,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-08",
        "index": 100,
        "pairs": 15,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-09",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-10",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-11",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-12",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-13",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-14",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-15",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-16",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-17",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      }
    ],
    "latest": 100,
    "day_change_pct": 0,
    "methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
  },
  "top_agents": [
    {
      "agent_id": "clay_mcp",
      "name": "Mesh MCP",
      "url": "https://me.sh",
      "short_summary": "Access your network seamlessly with a simple and efficient server. Leverage a variety of tools to enhance your applications and workflows. Start integrating wi…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "icypeas",
      "name": "Icypeas",
      "url": "https://icypeas.com",
      "short_summary": "sources, verifies, and enriches professional contact data including email finding, email verification, domain scanning, reverse email lookup, and people scrapi…",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 19,
        "monthly_usd": 19,
        "headline": "From $19/mo",
        "summary": "From $19/mo. Icypeas offers four monthly subscription plans from $19 to $499 plus VAT, with included credits and per-email rates that decrease at higher tiers."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "parsley_mcp_server",
      "name": "Parsley",
      "url": "https://www.parsley.id/mcp",
      "short_summary": "Query buyer intent signals, MEDDIC qualifications, and lead scores from Parsley account through conversational interface",
      "price": {
        "observed": true,
        "billing": "usage",
        "lowest_monthly_usd": 25,
        "monthly_usd": 25,
        "headline": "From $25/mo",
        "summary": "From $25/mo. Parsley offers a free profile with 10 introductory conversations, then charges a flat $0.25 per conversation through non-expiring prepaid packs with no subscription or monthly minimum."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "playeros",
      "name": "PlayerOS",
      "url": "https://playeros.ai ",
      "short_summary": "casino marketing communication and player engagement automation",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 999,
        "monthly_usd": 999,
        "headline": "From $999/mo",
        "summary": "From $999/mo. PlayerOS charges a $2,500/month platform subscription for the first property, $999/month for each additional property, plus usage-based messaging and data-service fees."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "rewardloyalty_agent",
      "name": "Rewardloyalty Agent",
      "url": "https://rewardloyalty.co/docs/agent-api/overview",
      "short_summary": "provides a stateless REST API for machine-to-machine loyalty operations (award/redeem points, manage clubs, cards, rewards, members, vouchers, tiers, staff)",
      "price": {
        "observed": true,
        "billing": "one-time",
        "lowest_monthly_usd": 349,
        "monthly_usd": 349,
        "headline": "From $349/mo",
        "summary": "From $349/mo. Reward Loyalty is listed at $349 as a one-time purchase with no monthly fee shown."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "customer_segmentation_ai_agent",
      "name": "Customer Segmentation AI Agent",
      "url": "https://domo.com/ai/agents/customer-segmentation",
      "short_summary": "Multi-agent suite that analyzes customer behavior to segment customers, forecasts demand and warehouse stock risks, and optimizes pricing/discount strategies",
      "price": {
        "observed": true,
        "billing": "contact_sales",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Contact sales (no public price)",
        "summary": "Domo offers a 30-day full-platform trial and custom-priced plans obtained through sales, with no public subscription amount shown."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "hightouch",
      "name": "Hightouch",
      "url": "https://hightouch.com/",
      "short_summary": "Plans, creates, and executes marketing campaigns by aggregating customer data and brand context to generate audiences, journeys, lifecycle campaigns, and on-br…",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Free tier + paid plans (price not published)",
        "summary": "Hightouch offers usage-based pricing for its Agentic Marketing Platform and Composable CDP, plus a free Basic Reverse ETL tier, with no public numeric prices shown."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "lead_enrichment_agent",
      "name": "Lead Enrichment Agent",
      "url": "https://lyzr.ai/blueprints/sales/lead-enrichment-agent",
      "short_summary": "automates lead enrichment, scoring, and routing of sales leads with accurate data",
      "price": {
        "observed": true,
        "billing": "usage",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Paid (price not published)",
        "summary": "Lyzr charges per agent run, with $0.08 per run on its managed cloud and $0.03 per run for VPC or on-prem deployment, plus applicable usage-based LLM costs."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "quadratik_mcp",
      "name": "Quadratik.AI",
      "url": "https://www.quadratik.ai",
      "short_summary": "provides B2B data architecture and contact/company data access",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "reach",
      "name": "Reach",
      "url": "https://versium.com/versium-reach-mcp/",
      "short_summary": "Find leads, enrich your contacts, and verify emails just by describing what you need. Versium REACH builds and sizes B2B and B2C audiences and fills in the con…",
      "price": {
        "observed": true,
        "billing": "usage",
        "lowest_monthly_usd": 125,
        "monthly_usd": 125,
        "headline": "From $125/mo",
        "summary": "From $125/mo. Versium offers one-time pay-as-you-go and credit packages starting at $125 and $250, plus 12-month subscriptions starting at $5,000, with usage rates based on match credits."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    }
  ],
  "platforms_also_here": [
    {
      "agent_id": "agentic_banking",
      "name": "Agentic Banking",
      "url": "https://thisisbud.com/en-us/agentic",
      "short_summary": "Automates banking operations and consumer finances using agentic AI, turning objectives into actions across the bank's middle/back office and managing consumer…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "home_niche": "banking-automation",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "customer_io",
      "name": "Customer Io",
      "url": "https://www.customer.io/",
      "short_summary": "Customer engagement platform with AI Agent for automated campaign creation, audience segmentation, and personalized messaging across email, SMS, push, and in-a…",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 100,
        "monthly_usd": 100,
        "headline": "From $100/mo",
        "summary": "From $100/mo. Customer.io offers Essentials from $100 per month billed monthly, Premium from $1,000 per month billed yearly, and custom-priced Enterprise plans."
      },
      "home_niche": "email-marketing-personalisation",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "ibl_ai",
      "name": "Ibl Ai",
      "url": "https://ibl.ai/resources/enterprise/retail-ecommerce",
      "short_summary": "Deploys autonomous AI agents for retail/e-commerce that monitor inventory, coordinate logistics/supply chain, train frontline staff, analyze customer churn, co…",
      "price": {
        "observed": true,
        "billing": "one-time",
        "lowest_monthly_usd": 15000,
        "monthly_usd": 15000,
        "headline": "From $15000/mo",
        "summary": "From $15000/mo. ibl.ai offers free-to-start usage credits plus one-time pilot, deployment, and codebase-transfer engagements priced from $15,000 to six figures."
      },
      "home_niche": "vertical-ai-agent-platform",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "salestrics",
      "name": "Salestrics",
      "url": "https://salestrics.com/",
      "short_summary": "All-in-one sales platform combining CRM, workspace, AI assistant, finance, and analytics. AI Assistant works on live CRM data to prep calls, draft follow-ups,…",
      "price": {
        "observed": true,
        "billing": "free",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Free",
        "summary": "The homepage contains a structured $0 USD offer, but does not provide a billing period or plan details."
      },
      "home_niche": "crm-automation-agent",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "traxio",
      "name": "Traxio",
      "url": "https://traxio.ai/",
      "short_summary": "AI social GTM team for founders that posts content in your voice, identifies buyers showing intent across 30+ signals, and starts conversations from your profi…",
      "price": {
        "observed": false,
        "billing": "freemium",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Freemium SaaS with a $99/month Founder tier (per seat) after a 7-day free trial; Team plan requires contacting sales."
      },
      "home_niche": "outbound-sales-sdr",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "zapier",
      "name": "Zapier",
      "url": "https://zapier.com/",
      "short_summary": "Automates AI workflows and agents across apps — scores leads, processes documents, routes tickets, handles requests, answers FAQs, and connects AI to business…",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 19.99,
        "monthly_usd": 19.99,
        "headline": "Free tier, then from $19.99/mo",
        "summary": "Free tier, then from $19.99/mo. Zapier offers a permanent free plan, paid Professional and Team plans starting at $19.99 and $69 per month, and custom-priced Enterprise service."
      },
      "home_niche": "workflow-automation-platform",
      "also_covers": true,
      "upvotes": 0
    }
  ],
  "page_url": "https://agentery.com/market/ai-customer-data-platform",
  "summary": {
    "niche": "ai-customer-data-platform",
    "sector": "sales-marketing-revops",
    "pricing_by_provider_type": {
      "headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Team / SME median $417/mo (3 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
      "benchmarks": [
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 3,
          "reliability": "low",
          "median": 416.67,
          "p25": null,
          "p75": null,
          "status": "median_only"
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            19,
            112.86
          ]
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            64,
            300
          ]
        }
      ],
      "warnings": [
        "This niche currently has sufficient MCP pricing but insufficient agent pricing."
      ],
      "full_pricing_via": {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "ai-customer-data-platform"
        },
        "note": "add provider_type + buyer_tier for a specific cohort"
      }
    },
    "page_url": "https://agentery.com/market/ai-customer-data-platform",
    "counts": {
      "listings_with_price_capture": 18,
      "listings_with_observed_public_price": 13,
      "providers_with_numeric_monthly_price_latest_scan": 8,
      "like_for_like_comparable_pairs": 8
    },
    "movement": {
      "d": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "w": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "m": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      }
    },
    "pricing_version": "cohorts-1",
    "pricing_status": "ok",
    "pricing_by_tier": [
      {
        "tier": "pro",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 88.43,
        "provider_count": 4,
        "plan_observation_count": 5,
        "data_confidence": 0.32,
        "data_confidence_basis": {
          "provider_component": 0.33,
          "observation_component": 0.25,
          "provider_count": 4,
          "plan_observation_count": 5
        },
        "reliability": "low",
        "members": [
          {
            "provider": "continuewith",
            "usd": 19
          },
          {
            "provider": "icypeas",
            "usd": 64
          },
          {
            "provider": "munin",
            "usd": 112.86
          },
          {
            "provider": "shadow",
            "usd": 300
          }
        ]
      },
      {
        "tier": "team_sme",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 258.34,
        "provider_count": 4,
        "plan_observation_count": 4,
        "data_confidence": 0.31,
        "data_confidence_basis": {
          "provider_component": 0.33,
          "observation_component": 0.2,
          "provider_count": 4,
          "plan_observation_count": 4
        },
        "reliability": "low",
        "members": [
          {
            "provider": "continuewith",
            "usd": 49
          },
          {
            "provider": "shadow",
            "usd": 100
          },
          {
            "provider": "reach",
            "usd": 416.67
          },
          {
            "provider": "icypeas",
            "usd": 499
          }
        ]
      }
    ],
    "pricing_coverage": {
      "listings_with_price_capture": 18,
      "listings_with_observed_public_price": 13,
      "normalized_observations": 12,
      "comparable_providers": 6,
      "strict_cohorts": 2,
      "exclusion_reasons": {
        "ambiguous_cadence": 3,
        "free_or_zero": 1,
        "usage_not_monthly": 7,
        "one_time": 7
      }
    },
    "pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
    "pricing_excluded_observations": {
      "ambiguous_cadence": 3,
      "free_or_zero": 1,
      "usage_not_monthly": 7,
      "one_time": 7
    },
    "billing_mix": {
      "subscription": 3,
      "contact_sales": 1,
      "usage": 4,
      "freemium": 3,
      "free": 1,
      "one-time": 1
    },
    "free_tier_share": 0.31,
    "top_providers": [
      {
        "agent_id": "clay_mcp",
        "name": "Mesh MCP",
        "price": {
          "observed": false,
          "billing": "not_found",
          "lowest_monthly_usd": null,
          "monthly_usd": null,
          "headline": "No public price found",
          "summary": "No public price found on the vendor site."
        },
        "observed": false
      },
      {
        "agent_id": "icypeas",
        "name": "Icypeas",
        "price": {
          "observed": true,
          "billing": "subscription",
          "lowest_monthly_usd": 19,
          "monthly_usd": 19,
          "headline": "From $19/mo",
          "summary": "From $19/mo. Icypeas offers four monthly subscription plans from $19 to $499 plus VAT, with included credits and per-email rates that decrease at higher tiers."
        },
        "observed": true
      },
      {
        "agent_id": "parsley_mcp_server",
        "name": "Parsley",
        "price": {
          "observed": true,
          "billing": "usage",
          "lowest_monthly_usd": 25,
          "monthly_usd": 25,
          "headline": "From $25/mo",
          "summary": "From $25/mo. Parsley offers a free profile with 10 introductory conversations, then charges a flat $0.25 per conversation through non-expiring prepaid packs with no subscription or monthly minimum."
        },
        "observed": true
      },
      {
        "agent_id": "playeros",
        "name": "PlayerOS",
        "price": {
          "observed": true,
          "billing": "subscription",
          "lowest_monthly_usd": 999,
          "monthly_usd": 999,
          "headline": "From $999/mo",
          "summary": "From $999/mo. PlayerOS charges a $2,500/month platform subscription for the first property, $999/month for each additional property, plus usage-based messaging and data-service fees."
        },
        "observed": true
      },
      {
        "agent_id": "rewardloyalty_agent",
        "name": "Rewardloyalty Agent",
        "price": {
          "observed": true,
          "billing": "one-time",
          "lowest_monthly_usd": 349,
          "monthly_usd": 349,
          "headline": "From $349/mo",
          "summary": "From $349/mo. Reward Loyalty is listed at $349 as a one-time purchase with no monthly fee shown."
        },
        "observed": true
      }
    ],
    "suggested_next_calls": [
      {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "ai-customer-data-platform"
        },
        "purpose": "full observed price distribution + per-tier medians for this niche"
      },
      {
        "tool": "niche_report",
        "arguments": {
          "niche": "ai-customer-data-platform",
          "response_mode": "full"
        },
        "purpose": "the complete report incl. index series and tier decomposition"
      },
      {
        "tool": "suggest_alternatives",
        "arguments": {
          "agent_id": "clay_mcp"
        },
        "purpose": "comparable (optionally cheaper) providers to a named agent"
      },
      {
        "tool": "get_agent_profile",
        "arguments": {
          "agent_id": "clay_mcp"
        },
        "purpose": "full profile, integrations and pricing for one provider"
      }
    ]
  }
}
Full market

10 providers, one sortable view

Dense enough for many listings; progressive disclosure keeps mobile usable.

ProviderTypeFromVs niche medianLiveness
Icypeassources, verifies, and enriches professional contact data including email finding, email verification, domain scanning, reverse email lookup, and people scrapi…
mcp$19from / mo78.5% below100% livemcp78.5% below median100% live
ParsleyQuery buyer intent signals, MEDDIC qualifications, and lead scores from Parsley account through conversational interface
mcp$25from / mo71.7% below100% livemcp71.7% below median100% live
PlayerOScasino marketing communication and player engagement automation
mcp$999from / mo1029.7% above100% livemcp1029.7% above median100% live
Rewardloyalty Agentprovides a stateless REST API for machine-to-machine loyalty operations (award/redeem points, manage clubs, cards, rewards, members, vouchers, tiers, staff)
tool$349from / mo294.7% above100% livetool294.7% above median100% live
HightouchPlans, creates, and executes marketing campaigns by aggregating customer data and brand context to generate audiences, journeys, lifecycle campaigns, and on-br…
agentFree tierpaid plans vary100% liveagent100% live
ReachFind leads, enrich your contacts, and verify emails just by describing what you need. Versium REACH builds and sizes B2B and B2C audiences and fills in the con…
mcp$125from / mo41.4% above100% livemcp41.4% above median100% live
ShadowAI co-worker for marketers that monitors marketing performance, automates workflows, generates reports, creates marketing content, and manages cross-channel ma…
mcp$100from / mo13.1% above100% livemcp13.1% above median100% live
ContinuewithAI-native analytics layer that tracks visitor transitions from websites to AI assistants like ChatGPT, Claude, and Gemini. Provides continuation widgets, promp…
agent$19from / mo78.5% below100% liveagent78.5% below median100% live
Customer 360CRM application for Creatio platform that creates unified customer databases and 360-degree customer views. Features AI-powered account enrichment, contact man…
agentFreefree to use100% liveagent100% live
Hospital AI agentMCP-first customer platform combining CRM, knowledge base, CMS, outreach, conversations, and analytics in one unified system. Built for AI agents to work with…
agent$114.56from / mo29.5% above100% liveagent29.5% above median100% live
Showing only providers with a published price or a free plan. $29 = lowest observed monthly · Free = free to use · Free tier = free plan + paid options.