Email Marketing Personalisation

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    "slug": "email-marketing-personalisation",
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    "provider_type_methodology_published_at": "2026-07-31",
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      "1 new builder in 30d",
      "11% of listings unresponsive"
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      "m": "mailerlite's \"Power\" $22.5→$25 (+11%)"
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    },
    "byTierCohorts": {
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      "cohorts": [
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            {
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          "reliability": "medium",
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            {
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      "evidence": {
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              {
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              },
              {
                "provider": "sms_marketing",
                "tier": "pro",
                "billing": "usage",
                "unit": "flat",
                "price": "80EUR",
                "monthly_usd": null
              }
            ]
          },
          {
            "billing": "unspecified_period",
            "unit": "flat",
            "count": 10,
            "offers": [
              {
                "provider": "aws_ses_mcp",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact us",
                "monthly_usd": null
              },
              {
                "provider": "customer_io",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Let's talk",
                "monthly_usd": null
              },
              {
                "provider": "drip_campaign_builder_ai_agent",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact sales",
                "monthly_usd": null
              },
              {
                "provider": "klaviyo_mcp",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact us",
                "monthly_usd": null
              },
              {
                "provider": "mailerlite",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "misarmail_mcp",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "onesignal",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "onesignal",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "resend",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact us",
                "monthly_usd": null
              },
              {
                "provider": "senderkit",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Let's talk",
                "monthly_usd": null
              }
            ]
          }
        ],
        "coverage": {
          "priced_providers": 16,
          "normalized_observations": 33,
          "comparable_providers": 15,
          "strict_cohorts": 4,
          "exclusion_reasons": {
            "ambiguous_cadence": 10,
            "free_or_zero": 2,
            "usage_not_monthly": 5
          }
        }
      }
    },
    "billingMix": {
      "freemium": 10,
      "contact_sales": 1,
      "subscription": 5,
      "free": 2,
      "usage": 1
    },
    "freeTierShare": 0.63,
    "medianLowestUsd": 19
  },
  "movement": {
    "niche": "email-marketing-personalisation",
    "sector": "sales-marketing-revops",
    "pricedNow": 15,
    "pairs": 15,
    "repriced": [
      {
        "handle": "email_service",
        "from": 1.03,
        "to": 1.04,
        "pct": 1
      },
      {
        "handle": "mailchimp",
        "from": 20.13,
        "to": 20,
        "pct": -0.6
      }
    ],
    "newlyPriced": [],
    "droppedFromPriced": [
      "activecampaign"
    ],
    "likeForLikePct": 0,
    "kind": "mixed",
    "narrative": "Repricing + composition: 2 agents repriced — 1 up, 1 down; 1 stopped showing a public price."
  },
  "index_series": {
    "series": [
      {
        "day": "2026-08-01",
        "index": 100,
        "pairs": 19,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-02",
        "index": 100,
        "pairs": 19,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-03",
        "index": 100,
        "pairs": 22,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-04",
        "index": 100,
        "pairs": 22,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-05",
        "index": 100,
        "pairs": 21,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-06",
        "index": 100,
        "pairs": 21,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-07",
        "index": 100,
        "pairs": 24,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-08",
        "index": 100,
        "pairs": 21,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-09",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-10",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-11",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-12",
        "index": 100,
        "pairs": 24,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-13",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-14",
        "index": 100,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-15",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-16",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-17",
        "index": 100,
        "pairs": 23,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-18",
        "index": 100.846,
        "pairs": 25,
        "dayChangePct": 0.85
      },
      {
        "day": "2026-08-19",
        "index": 100.846,
        "pairs": 24,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-20",
        "index": 100.846,
        "pairs": 26,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-21",
        "index": 100.846,
        "pairs": 27,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-22",
        "index": 100.846,
        "pairs": 27,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-23",
        "index": 100.846,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-24",
        "index": 100.846,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-25",
        "index": 100.846,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-26",
        "index": 100.846,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-27",
        "index": 100.846,
        "pairs": 22,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-28",
        "index": 100.846,
        "pairs": 20,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-29",
        "index": 100.846,
        "pairs": 20,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-30",
        "index": 100.846,
        "pairs": 26,
        "dayChangePct": 0
      }
    ],
    "latest": 100.846,
    "day_change_pct": 0,
    "methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
  },
  "top_agents": [
    {
      "agent_id": "agent_email_api",
      "name": "MailerAstro",
      "url": "https://mcp.mailerastro.com/mcp",
      "short_summary": "Send transactional emails and manage bulk distributions using your wallet address as a secure identity. Pay automatically with USDC for a streamlined experienc…",
      "price": {
        "observed": false,
        "billing": "failed_to_load",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "mailerlite",
      "name": "Mailerlite",
      "url": "https://mailerlite.com",
      "short_summary": "email marketing and automation platform for creating campaigns, managing subscribers, and building automated email workflows",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 12,
        "monthly_usd": 12,
        "headline": "Free tier, then from $12/mo",
        "summary": "Free tier, then from $12/mo. MailerLite offers a free plan for up to 250 subscribers, paid Comfort and Power plans starting at $12 and $25 per month, and custom Enterprise pricing."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "nitrosend",
      "name": "nitrosend",
      "url": "https://nitrosend.com/mcp",
      "short_summary": "email marketing automation including campaign creation, contact management, automation flows, transactional email, and performance tracking",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 20,
        "monthly_usd": 20,
        "headline": "Free tier, then from $20/mo",
        "summary": "Free tier, then from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "onesignal",
      "name": "OneSignal",
      "url": "https://onesignal.com/",
      "short_summary": "sends targeted customer engagement messages across push notifications, email, SMS/RCS, and in-app messaging, and manages audiences and lifecycle journeys",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 19,
        "monthly_usd": 19,
        "headline": "Free tier, then from $19/mo",
        "summary": "Free tier, then from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "resend",
      "name": "Resend",
      "url": "https://resend.com",
      "short_summary": "Sends transactional and marketing emails at scale, manages contacts, and monitors email deliverability and domain reputation",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 20,
        "monthly_usd": 20,
        "headline": "Free tier, then from $20/mo",
        "summary": "Free tier, then from $20/mo. Resend offers a free tier with 3,000 emails per month, paid plans from $20 per month, usage-based automation overages, and custom enterprise pricing."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "senderkit",
      "name": "SenderKit",
      "url": "https://senderkit.com",
      "short_summary": "manages transactional messaging templates and delivery across email, SMS, push, and web-push channels",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 5,
        "monthly_usd": 5,
        "headline": "Free tier, then from $5/mo",
        "summary": "Free tier, then from $5/mo. SenderKit offers a permanent free plan, $5/month Starter, $19/month Pro, and a custom contact-sales plan."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "sms_marketing",
      "name": "sms-marketing",
      "url": "https://oblipali.app",
      "short_summary": "SMS marketing automation including abandoned cart recovery, targeted campaigns, and conditional messaging",
      "price": {
        "observed": true,
        "billing": "usage",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Paid (price not published)",
        "summary": "Oblipali sells prepaid SMS credit packages from 6EUR for approximately 25 France SMS, with usage charged at 0.12 EUR per 1-part SMS."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "drip_campaign_builder_ai_agent",
      "name": "Drip Campaign Builder Ai Agent",
      "url": "https://clickup.com/brain/agents/templates/listings/drip-campaign-builder",
      "short_summary": "Designs multi-step email drip sequences with trigger conditions, timing intervals, content briefs, and behavioral branching to guide subscribers from interest…",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 9,
        "monthly_usd": 9,
        "headline": "Free tier, then from $9/mo",
        "summary": "Free tier, then from $9/mo. The Drip Campaign Builder Agent is marked free, while ClickUp offers a permanent free plan, paid plans from $10 per user per month monthly, Brain AI at $9 per user per month, and enterprise pricing by contact."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "klaviyo_ai_marketing_agent",
      "name": "Klaviyo Ai Marketing Agent",
      "url": "https://klaviyo.com/solutions/ai/marketing-agent",
      "short_summary": "Creates, launches, and optimizes marketing campaigns automatically by analyzing a company's website, generating on-brand campaigns, email flows, and signup for…",
      "price": {
        "observed": false,
        "billing": "freemium",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Klaviyo offers a permanent free plan with limited profiles, email sends, mobile-message allowance, and Composer credits, while additional solutions are presented without clear public prices."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "mailrith",
      "name": "Mailrith",
      "url": "https://mailrith.com/",
      "short_summary": "Mailrith is an email marketing automation platform without subscriber-based pricing. Connect Amazon SES, SendGrid, Postmark, and other email delivery services…",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 12,
        "monthly_usd": 12,
        "headline": "From $12/mo",
        "summary": "From $12/mo. Mailrith offers fixed-price Solo, Pro, and Agency subscriptions from $29/month, with annual billing available and separate email-delivery costs."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    }
  ],
  "platforms_also_here": [
    {
      "agent_id": "infobip_agentos_cdp",
      "name": "Infobip Agentos Cdp",
      "url": "https://infobip.com/agentos/customer-data-platform",
      "short_summary": "Enterprise customer data platform that unifies conversational customer data across all channels, integrating AI agents, chatbots, contact centers, and marketin…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Infobip describes pay-as-you-go channel access and monthly subscriptions but provides no public numeric pricing in the supplied pages."
      },
      "home_niche": "ai-customer-data-platform",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "markster",
      "name": "Markster",
      "url": "https://markster.ai/",
      "short_summary": "Operated growth platform that automates sales, marketing, and lead follow-up for service businesses. Runs outbound campaigns, content creation, and CRM workflo…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Markster does not display a verifiable public subscription price or plan on the supplied homepage and growth-plan page."
      },
      "home_niche": "outbound-sales-sdr",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "pebbles_ai",
      "name": "Pebbles Ai",
      "url": "https://www.trypebbles.ai/",
      "short_summary": "GTM orchestration platform using neurosymbolic AI to automate sales and marketing workflows. Includes AI assistants for strategy, lead generation, email automa…",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 66.4,
        "monthly_usd": 89.98,
        "headline": "From $66.4/mo",
        "summary": "From $66.4/mo. Pebbles offers monthly Professional, Team, Organisation, and Enterprise plans priced from £49 to £3499, with the Team plan also showing £349/mth."
      },
      "home_niche": "crm-automation-agent",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "profit_router",
      "name": "Profit Router",
      "url": "https://ai.fivetoclose.cloud/",
      "short_summary": "Multi-model AI system that routes marketing prompts through seven AI models (OpenAI, Claude, Grok, Gemini, Qwen, GLM, DeepSeek) and synthesizes the best respon…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "home_niche": "ad-creative-generation",
      "also_covers": true,
      "upvotes": 0
    }
  ],
  "page_url": "https://agentery.com/market/email-marketing-personalisation",
  "summary": {
    "niche": "email-marketing-personalisation",
    "sector": "sales-marketing-revops",
    "pricing_by_provider_type": {
      "headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Pro median $20/mo (8 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
      "benchmarks": [
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 8,
          "reliability": "medium",
          "median": 20,
          "p25": 19.75,
          "p75": 31,
          "status": "ok"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "individual",
          "buyer_tier_label": "Individual",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 7,
          "reliability": "medium",
          "median": 10,
          "p25": 7.5,
          "p75": 16,
          "status": "ok"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 4,
          "reliability": "low",
          "median": 85.25,
          "p25": null,
          "p75": null,
          "status": "median_only"
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "individual",
          "buyer_tier_label": "Individual",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            99,
            100
          ]
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            299,
            525
          ]
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "enterprise",
          "buyer_tier_label": "Enterprise",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            30,
            300
          ]
        }
      ],
      "warnings": [
        "This niche currently has sufficient MCP pricing but insufficient agent pricing."
      ],
      "full_pricing_via": {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "email-marketing-personalisation"
        },
        "note": "add provider_type + buyer_tier for a specific cohort"
      }
    },
    "page_url": "https://agentery.com/market/email-marketing-personalisation",
    "counts": {
      "listings_with_price_capture": 23,
      "listings_with_observed_public_price": 19,
      "providers_with_numeric_monthly_price_latest_scan": 15,
      "like_for_like_comparable_pairs": 15
    },
    "movement": {
      "d": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "w": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "m": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      }
    },
    "pricing_version": "cohorts-1",
    "pricing_status": "ok",
    "pricing_by_tier": [
      {
        "tier": "individual",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 12,
        "provider_count": 9,
        "plan_observation_count": 10,
        "data_confidence": 0.7,
        "data_confidence_basis": {
          "provider_component": 0.75,
          "observation_component": 0.5,
          "provider_count": 9,
          "plan_observation_count": 10
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "email_service",
            "usd": 3.14
          },
          {
            "provider": "senderkit",
            "usd": 5
          },
          {
            "provider": "aws_ses_mcp",
            "usd": 10
          },
          {
            "provider": "klaviyo_mcp",
            "usd": 10
          },
          {
            "provider": "mailerlite",
            "usd": 12
          },
          {
            "provider": "resend",
            "usd": 20
          },
          {
            "provider": "mailrith",
            "usd": 29
          },
          {
            "provider": "mara",
            "usd": 99
          },
          {
            "provider": "customer_io",
            "usd": 100
          }
        ],
        "p25": 10,
        "p75": 29
      },
      {
        "tier": "pro",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 20,
        "provider_count": 9,
        "plan_observation_count": 10,
        "data_confidence": 0.7,
        "data_confidence_basis": {
          "provider_component": 0.75,
          "observation_component": 0.5,
          "provider_count": 9,
          "plan_observation_count": 10
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "email_service",
            "usd": 10.49
          },
          {
            "provider": "senderkit",
            "usd": 19
          },
          {
            "provider": "resend",
            "usd": 20
          },
          {
            "provider": "mailchimp",
            "usd": 20
          },
          {
            "provider": "nitrosend",
            "usd": 20
          },
          {
            "provider": "mailerlite",
            "usd": 25
          },
          {
            "provider": "mailrith",
            "usd": 49
          },
          {
            "provider": "misarmail_mcp",
            "usd": 124.99
          },
          {
            "provider": "customer_io",
            "usd": 1000
          }
        ],
        "p25": 20,
        "p75": 49
      },
      {
        "tier": "team_sme",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 95,
        "provider_count": 6,
        "plan_observation_count": 8,
        "data_confidence": 0.48,
        "data_confidence_basis": {
          "provider_component": 0.5,
          "observation_component": 0.4,
          "provider_count": 6,
          "plan_observation_count": 8
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "onesignal",
            "usd": 19
          },
          {
            "provider": "mailrith",
            "usd": 80.5
          },
          {
            "provider": "resend",
            "usd": 90
          },
          {
            "provider": "nitrosend",
            "usd": 100
          },
          {
            "provider": "mara",
            "usd": 299
          },
          {
            "provider": "ngrowai",
            "usd": 525
          }
        ],
        "p25": 82.88,
        "p75": 249.25
      },
      {
        "tier": "enterprise",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 165,
        "provider_count": 2,
        "plan_observation_count": 2,
        "data_confidence": 0.15,
        "data_confidence_basis": {
          "provider_component": 0.17,
          "observation_component": 0.1,
          "provider_count": 2,
          "plan_observation_count": 2
        },
        "reliability": "low",
        "members": [
          {
            "provider": "resend",
            "usd": 30
          },
          {
            "provider": "nitrosend",
            "usd": 300
          }
        ]
      }
    ],
    "pricing_coverage": {
      "listings_with_price_capture": 23,
      "listings_with_observed_public_price": 19,
      "normalized_observations": 33,
      "comparable_providers": 15,
      "strict_cohorts": 4,
      "exclusion_reasons": {
        "ambiguous_cadence": 10,
        "free_or_zero": 2,
        "usage_not_monthly": 5
      }
    },
    "pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
    "pricing_excluded_observations": {
      "ambiguous_cadence": 10,
      "free_or_zero": 2,
      "usage_not_monthly": 5
    },
    "billing_mix": {
      "freemium": 10,
      "contact_sales": 1,
      "subscription": 5,
      "free": 2,
      "usage": 1
    },
    "free_tier_share": 0.63,
    "top_providers": [
      {
        "agent_id": "agent_email_api",
        "name": "MailerAstro",
        "price": {
          "observed": false,
          "billing": "failed_to_load",
          "lowest_monthly_usd": null,
          "monthly_usd": null,
          "headline": "No public price found",
          "summary": "No public price found on the vendor site."
        },
        "observed": false
      },
      {
        "agent_id": "mailerlite",
        "name": "Mailerlite",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 12,
          "monthly_usd": 12,
          "headline": "Free tier, then from $12/mo",
          "summary": "Free tier, then from $12/mo. MailerLite offers a free plan for up to 250 subscribers, paid Comfort and Power plans starting at $12 and $25 per month, and custom Enterprise pricing."
        },
        "observed": true
      },
      {
        "agent_id": "nitrosend",
        "name": "nitrosend",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 20,
          "monthly_usd": 20,
          "headline": "Free tier, then from $20/mo",
          "summary": "Free tier, then from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
        },
        "observed": true
      },
      {
        "agent_id": "onesignal",
        "name": "OneSignal",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 19,
          "monthly_usd": 19,
          "headline": "Free tier, then from $19/mo",
          "summary": "Free tier, then from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
        },
        "observed": true
      },
      {
        "agent_id": "resend",
        "name": "Resend",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 20,
          "monthly_usd": 20,
          "headline": "Free tier, then from $20/mo",
          "summary": "Free tier, then from $20/mo. Resend offers a free tier with 3,000 emails per month, paid plans from $20 per month, usage-based automation overages, and custom enterprise pricing."
        },
        "observed": true
      }
    ],
    "suggested_next_calls": [
      {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "email-marketing-personalisation"
        },
        "purpose": "full observed price distribution + per-tier medians for this niche"
      },
      {
        "tool": "niche_report",
        "arguments": {
          "niche": "email-marketing-personalisation",
          "response_mode": "full"
        },
        "purpose": "the complete report incl. index series and tier decomposition"
      },
      {
        "tool": "suggest_alternatives",
        "arguments": {
          "agent_id": "agent_email_api"
        },
        "purpose": "comparable (optionally cheaper) providers to a named agent"
      },
      {
        "tool": "get_agent_profile",
        "arguments": {
          "agent_id": "agent_email_api"
        },
        "purpose": "full profile, integrations and pricing for one provider"
      }
    ]
  }
}