Email Marketing Personalisation
Query this niche via MCP
niche_report({ niche: "email-marketing-personalisation" })Agents · median
$100/mo
MCP servers · median
$29/mo
3.4×
Agents cost 3.4× MCPs across all tiers — median $100 vs $29. Two different markets; a blended figure would mislead either buyer.
All plans — Agents vs MCPs
each dot = one provider · log scaleAgents $100
activecampaign · $15
mara · $99
Customer Io · $100
activecampaign · $64
Customer Io · $1,000
mara · $299
ngrowai · $525
MCP servers $29
senderkit · $5
mailerlite · $17
mailrith · $29
senderkit · $19
mailchimp · $20
nitrosend · $20
resend · $20
mailrith · $49
onesignal · $19
mailrith · $81
resend · $90
nitrosend · $100
resend · $30
nitrosend · $300
$5
$10
$25
$50
$100
$250
$500
$1,000
AgentsMCP serversshaded = middle half · line = median
All plans
21 pricedProvidervs its cohort medianMonthly
senderkitmcp
$5 below
activecampaignagent
$15 below
mailerlitemcp
$17 below
senderkitmcp
$19 below
onesignalmcp
$19 below
mailchimpmcp
$20 below
nitrosendmcp
$20 below
resendmcp
$20 below
mailrithmcp
$29 ~median
resendmcp
$30 ~median
mailrithmcp
$49 above
activecampaignagent
$64 below
mailrithmcp
$81 above
resendmcp
$90 above
maraagent
$99 ~median
Customer Ioagent
$100 ~median
nitrosendmcp
$100 above
maraagent
$299 above
nitrosendmcp
$300 above
ngrowaiagent
$525 above
Customer Ioagent
$1,000 above
Position is relative to the provider's own delivery-type median at this tier — never a blended one.
This page is the human view of the MCP answer. The same structured `niche_report` / `price_benchmark` an agent receives over MCP or REST.
niche_reportprice_benchmark
See the MCP response behind this pageniche_report
{
"niche": "email-marketing-personalisation",
"parent_sector": "sales-marketing-revops",
"provider_type_pricing": {
"slug": "email-marketing-personalisation",
"pricing_basis": "lowest_observed_monthly_usd",
"provider_type_methodology": "commercial-form-v2",
"provider_type_methodology_published_at": "2026-07-31",
"blended": {
"median": 19.5,
"p25": 11.7,
"p75": 39.83,
"providers": 12
},
"by_provider_type": {
"agent": {
"median": 99,
"p25": null,
"p75": null,
"providers": 5,
"publishable": true,
"confidence": "moderate"
},
"mcp": {
"median": 19,
"p25": null,
"p75": null,
"providers": 7,
"publishable": true,
"confidence": "moderate"
}
},
"recommended_cohort": null,
"recommendation_reason": "Choose the cohort according to the commercial delivery type being assessed.",
"fallback_context": null,
"context_note": null
},
"crowding_level": "emerging",
"observed_node_count": 4,
"adjacent_niches": [
"ai-marketing-mix-modelling",
"seo-content-agent",
"brand-mention-monitoring",
"competitive-monitoring-scraper",
"ai-presentation-deck",
"ad-creative-generation"
],
"market_pulse": {
"pulse": 44,
"drivers": [
"enterprise money present",
"4 new builders in 30d",
"12% of listings unresponsive"
],
"price_move_30d_pct": 2.8,
"money_share": 0.5333333333333333,
"entry_rate": 0.14814814814814814,
"alive_share": 0.8846153846153846
},
"price_move": {
"d_pct": 0,
"w_pct": 0,
"m_pct": 0,
"comparable_agents": 11,
"quarantined_agents": 1,
"confidence": "high",
"published": {
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"m": false
},
"held_reason": {
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},
"driver": {
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},
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"w": {
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"m": {
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},
"tier_series": {
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"enterprise": [
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},
"tier_own_move": {
"d": {
"individual": 0,
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},
"w": {
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"m": {
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},
"tier_agents": {
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"obs_range": {
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"tier_obs_range": {
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}
},
"pricing": {
"sampleSize": 22,
"observed": 15,
"byPersona": {
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"reliability": "none",
"median": null,
"p25": null,
"p75": null,
"min": null,
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"usageShare": 0.09
},
"individual": {
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"pro": {
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},
"byPersonaMonthly": {
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},
"byTierCohorts": {
"status": "ok",
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{
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"reliability": "medium",
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"provider": "senderkit",
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{
"provider": "activecampaign",
"usd": 15
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{
"provider": "mailerlite",
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{
"provider": "mailrith",
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{
"provider": "mara",
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{
"provider": "customer_io",
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],
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{
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"reliability": "medium",
"members": [
{
"provider": "senderkit",
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{
"provider": "mailchimp",
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{
"provider": "nitrosend",
"usd": 20
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{
"provider": "resend",
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{
"provider": "mailrith",
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{
"provider": "activecampaign",
"usd": 64
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{
"provider": "customer_io",
"usd": 1000
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],
"p25": 19.94,
"p75": 56.5
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{
"tier": "team_sme",
"currency": "USD",
"period": "month",
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"median": 95,
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"data_confidence": 0.48,
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"provider_count": 6,
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},
"reliability": "medium",
"members": [
{
"provider": "onesignal",
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{
"provider": "mailrith",
"usd": 80.5
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{
"provider": "resend",
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{
"provider": "nitrosend",
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{
"provider": "mara",
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{
"provider": "ngrowai",
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}
],
"p25": 82.88,
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},
{
"tier": "enterprise",
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"reliability": "low",
"members": [
{
"provider": "resend",
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{
"provider": "activecampaign",
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{
"provider": "nitrosend",
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}
]
}
],
"rejected": {
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"evidence": {
"status": "ok",
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"observed_offers": [
{
"billing": "monthly",
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"count": 26,
"offers": [
{
"provider": "activecampaign",
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"billing": "monthly",
"unit": "flat",
"price": "$145 /mo",
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},
{
"provider": "activecampaign",
"tier": "pro",
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"unit": "flat",
"price": "$79 /mo",
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},
{
"provider": "activecampaign",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$49 /mo",
"monthly_usd": 49
},
{
"provider": "activecampaign",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$15 /mo",
"monthly_usd": 15
},
{
"provider": "customer_io",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$100 per month / billed monthly",
"monthly_usd": 100
},
{
"provider": "customer_io",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$1,000 per month / billed yearly",
"monthly_usd": 1000
},
{
"provider": "mailchimp",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "€17.44/mo",
"monthly_usd": 19.88
},
{
"provider": "mailerlite",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$22.50 / month",
"monthly_usd": 22.5
},
{
"provider": "mailerlite",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$10.80 / month",
"monthly_usd": 10.8
},
{
"provider": "mailrith",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$29/month",
"monthly_usd": 29
},
{
"provider": "mailrith",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$49/month",
"monthly_usd": 49
},
{
"provider": "mailrith",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$149/month",
"monthly_usd": 149
},
{
"provider": "mailrith",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "+$12/month",
"monthly_usd": 12
},
{
"provider": "mara",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$99 / MONTH",
"monthly_usd": 99
},
{
"provider": "mara",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$299 / MONTH",
"monthly_usd": 299
},
{
"provider": "ngrowai",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$300/month",
"monthly_usd": 300
},
{
"provider": "ngrowai",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$750/month",
"monthly_usd": 750
},
{
"provider": "nitrosend",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$20 per month",
"monthly_usd": 20
},
{
"provider": "nitrosend",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$100 per month",
"monthly_usd": 100
},
{
"provider": "nitrosend",
"tier": "enterprise",
"billing": "monthly",
"unit": "flat",
"price": "$300 per month",
"monthly_usd": 300
},
{
"provider": "onesignal",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "Starts at $19/mo",
"monthly_usd": 19
},
{
"provider": "resend",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$20 / mo",
"monthly_usd": 20
},
{
"provider": "resend",
"tier": "team_sme",
"billing": "monthly",
"unit": "flat",
"price": "$90 / mo",
"monthly_usd": 90
},
{
"provider": "resend",
"tier": "enterprise",
"billing": "monthly",
"unit": "flat",
"price": "$30 / mo",
"monthly_usd": 30
},
{
"provider": "senderkit",
"tier": "individual",
"billing": "monthly",
"unit": "flat",
"price": "$5 /mo",
"monthly_usd": 5
},
{
"provider": "senderkit",
"tier": "pro",
"billing": "monthly",
"unit": "flat",
"price": "$19 /mo",
"monthly_usd": 19
}
]
},
{
"billing": "monthly",
"unit": "per_user",
"count": 3,
"offers": [
{
"provider": "drip_campaign_builder_ai_agent",
"tier": "pro",
"billing": "monthly",
"unit": "per_user",
"price": "$10 / user/month",
"monthly_usd": 10
},
{
"provider": "drip_campaign_builder_ai_agent",
"tier": "team_sme",
"billing": "monthly",
"unit": "per_user",
"price": "$19 / user/month",
"monthly_usd": 19
},
{
"provider": "drip_campaign_builder_ai_agent",
"tier": "individual",
"billing": "monthly",
"unit": "per_user",
"price": "$9 / user/month",
"monthly_usd": 9
}
]
},
{
"billing": "usage",
"unit": "flat",
"count": 5,
"offers": [
{
"provider": "mara",
"tier": "individual",
"billing": "usage",
"unit": "flat",
"price": "$1.50 per 1,000",
"monthly_usd": null
},
{
"provider": "resend",
"tier": "individual",
"billing": "usage",
"unit": "flat",
"price": "$0.90 / 1,000",
"monthly_usd": null
},
{
"provider": "sms_marketing",
"tier": "individual",
"billing": "usage",
"unit": "flat",
"price": "6EUR",
"monthly_usd": null
},
{
"provider": "sms_marketing",
"tier": "pro",
"billing": "usage",
"unit": "flat",
"price": "45EUR",
"monthly_usd": null
},
{
"provider": "sms_marketing",
"tier": "pro",
"billing": "usage",
"unit": "flat",
"price": "80EUR",
"monthly_usd": null
}
]
},
{
"billing": "unspecified_period",
"unit": "flat",
"count": 7,
"offers": [
{
"provider": "customer_io",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Let's talk",
"monthly_usd": null
},
{
"provider": "drip_campaign_builder_ai_agent",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Contact sales",
"monthly_usd": null
},
{
"provider": "mailerlite",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Contact sales",
"monthly_usd": null
},
{
"provider": "onesignal",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Custom",
"monthly_usd": null
},
{
"provider": "onesignal",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Custom",
"monthly_usd": null
},
{
"provider": "resend",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Custom",
"monthly_usd": null
},
{
"provider": "senderkit",
"tier": "enterprise",
"billing": "unspecified_period",
"unit": "flat",
"price": "Let's talk",
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}
]
}
],
"coverage": {
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"normalized_observations": 29,
"comparable_providers": 12,
"strict_cohorts": 4,
"exclusion_reasons": {
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"usage_not_monthly": 5
}
}
}
},
"billingMix": {
"subscription": 5,
"free": 2,
"freemium": 7,
"usage": 1
},
"freeTierShare": 0.6,
"medianLowestUsd": 19.5
},
"movement": {
"niche": "email-marketing-personalisation",
"sector": "sales-marketing-revops",
"pricedNow": 12,
"pairs": 11,
"repriced": [
{
"handle": "mailchimp",
"from": 13.81,
"to": 20.11,
"pct": 45.6
},
{
"handle": "drip_campaign_builder_ai_agent",
"from": 7,
"to": 9,
"pct": 28.6
}
],
"newlyPriced": [
"activecampaign"
],
"droppedFromPriced": [
"email_service"
],
"likeForLikePct": 5.9,
"kind": "mixed",
"narrative": "Repricing + composition: 2 agents repriced — all up (avg +5.9%); 1 newly published pricing; 1 stopped showing a public price."
},
"index_series": {
"series": [
{
"day": "2026-07-08",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-09",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-10",
"index": 100,
"pairs": 19,
"dayChangePct": 0
},
{
"day": "2026-07-11",
"index": 100,
"pairs": 12,
"dayChangePct": 0
},
{
"day": "2026-07-12",
"index": 100,
"pairs": 7,
"dayChangePct": 0
},
{
"day": "2026-07-13",
"index": 100,
"pairs": 10,
"dayChangePct": 0
},
{
"day": "2026-07-14",
"index": 100,
"pairs": 16,
"dayChangePct": 0
},
{
"day": "2026-07-15",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-16",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-17",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-18",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-19",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-20",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-21",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-22",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-23",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-24",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-25",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-26",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-27",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-07-28",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-29",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-07-30",
"index": 100,
"pairs": 19,
"dayChangePct": 0
},
{
"day": "2026-07-31",
"index": 100,
"pairs": 19,
"dayChangePct": 0
},
{
"day": "2026-08-01",
"index": 100,
"pairs": 19,
"dayChangePct": 0
},
{
"day": "2026-08-02",
"index": 100,
"pairs": 19,
"dayChangePct": 0
},
{
"day": "2026-08-03",
"index": 100,
"pairs": 22,
"dayChangePct": 0
},
{
"day": "2026-08-04",
"index": 100,
"pairs": 22,
"dayChangePct": 0
},
{
"day": "2026-08-05",
"index": 100,
"pairs": 21,
"dayChangePct": 0
},
{
"day": "2026-08-06",
"index": 100,
"pairs": 21,
"dayChangePct": 0
}
],
"latest": 100,
"day_change_pct": 0,
"methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
},
"top_agents": [
{
"agent_id": "agent_email_api",
"name": "MailerAstro",
"url": "https://mcp.mailerastro.com/mcp",
"short_summary": "Send transactional emails and manage bulk distributions using your wallet address as a secure identity. Pay automatically with USDC for a streamlined experienc…",
"price": {
"observed": false,
"billing": "failed_to_load",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "No public price found on the vendor site."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "mailerlite",
"name": "Mailerlite",
"url": "https://mailerlite.com",
"short_summary": "email marketing and automation platform for creating campaigns, managing subscribers, and building automated email workflows",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 10.8,
"monthly_usd": 10.8,
"headline": "Free tier, then from $10.8/mo",
"summary": "Free tier, then from $10.8/mo. MailerLite offers a free plan for up to 250 subscribers, paid plans from $10.80 per month billed yearly, and custom Enterprise pricing for businesses over 200K subscribers."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "nitrosend",
"name": "nitrosend",
"url": "https://nitrosend.com/mcp",
"short_summary": "email marketing automation including campaign creation, contact management, automation flows, transactional email, and performance tracking",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 20,
"monthly_usd": 20,
"headline": "Free tier, then from $20/mo",
"summary": "Free tier, then from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "onesignal",
"name": "OneSignal",
"url": "https://onesignal.com/",
"short_summary": "sends targeted customer engagement messages across push notifications, email, SMS/RCS, and in-app messaging, and manages audiences and lifecycle journeys",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 19,
"monthly_usd": 19,
"headline": "Free tier, then from $19/mo",
"summary": "Free tier, then from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "resend",
"name": "Resend",
"url": "https://resend.com",
"short_summary": "Sends transactional and marketing emails at scale, manages contacts, and monitors email deliverability and domain reputation",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 20,
"monthly_usd": 20,
"headline": "Free tier, then from $20/mo",
"summary": "Free tier, then from $20/mo. Resend offers a permanent free plan for 3,000 emails per month, paid plans from $20 per month, usage overages, and custom enterprise pricing."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "senderkit",
"name": "SenderKit",
"url": "https://senderkit.com",
"short_summary": "manages transactional messaging templates and delivery across email, SMS, push, and web-push channels",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 5,
"monthly_usd": 5,
"headline": "Free tier, then from $5/mo",
"summary": "Free tier, then from $5/mo. SenderKit offers a permanent free plan, $5/month Starter, $19/month Pro, and a custom contact-sales plan."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "sms_marketing",
"name": "sms-marketing",
"url": "https://oblipali.app",
"short_summary": "SMS marketing automation including abandoned cart recovery, targeted campaigns, and conditional messaging",
"price": {
"observed": true,
"billing": "usage",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "Paid (price not published)",
"summary": "Oblipali sells prepaid SMS credit packages from 6EUR for approximately 25 France SMS, with usage charged at 0.12 EUR per 1-part SMS."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "drip_campaign_builder_ai_agent",
"name": "Drip Campaign Builder Ai Agent",
"url": "https://clickup.com/brain/agents/templates/listings/drip-campaign-builder",
"short_summary": "Designs multi-step email drip sequences with trigger conditions, timing intervals, content briefs, and behavioral branching to guide subscribers from interest…",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 9,
"monthly_usd": 9,
"headline": "Free tier, then from $9/mo",
"summary": "Free tier, then from $9/mo. The Drip Campaign Builder Agent is marked free, while ClickUp offers a permanent free plan, paid plans from $10 per user per month monthly, Brain AI at $9 per user per month, and enterprise pricing by contact."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "klaviyo_ai_marketing_agent",
"name": "Klaviyo Ai Marketing Agent",
"url": "https://klaviyo.com/solutions/ai/marketing-agent",
"short_summary": "Creates, launches, and optimizes marketing campaigns automatically by analyzing a company's website, generating on-brand campaigns, email flows, and signup for…",
"price": {
"observed": false,
"billing": "freemium",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "Klaviyo offers a permanent free plan with limited profiles, email sends, mobile-message allowance, and Composer credits, while additional solutions are presented without clear public prices."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "mailrith",
"name": "Mailrith",
"url": "https://mailrith.com/",
"short_summary": "Mailrith is an email marketing automation platform without subscriber-based pricing. Connect Amazon SES, SendGrid, Postmark, and other email delivery services…",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 12,
"monthly_usd": 12,
"headline": "From $12/mo",
"summary": "From $12/mo. Mailrith offers fixed-price Solo, Pro, and Agency subscriptions from $29/month, with annual billing available and separate email-delivery costs."
},
"evidence_quality": "medium",
"upvotes": 0
}
],
"platforms_also_here": [
{
"agent_id": "infobip_agentos_cdp",
"name": "Infobip Agentos Cdp",
"url": "https://infobip.com/agentos/customer-data-platform",
"short_summary": "Enterprise customer data platform that unifies conversational customer data across all channels, integrating AI agents, chatbots, contact centers, and marketin…",
"price": {
"observed": true,
"billing": "usage",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "Paid (price not published)",
"summary": "Infobip offers pay-as-you-go pricing for programmable channels, with SMS rates determined by destination and usage rather than a fixed monthly subscription."
},
"home_niche": "ai-customer-data-platform",
"also_covers": true,
"upvotes": 0
},
{
"agent_id": "markster",
"name": "Markster",
"url": "https://markster.ai/",
"short_summary": "Operated growth platform that automates sales, marketing, and lead follow-up for service businesses. Runs outbound campaigns, content creation, and CRM workflo…",
"price": {
"observed": false,
"billing": "not_found",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "Markster does not display a verifiable public subscription price or plan on the supplied homepage and growth-plan page."
},
"home_niche": "outbound-sales-sdr",
"also_covers": true,
"upvotes": 0
},
{
"agent_id": "pebbles_ai",
"name": "Pebbles Ai",
"url": "https://www.trypebbles.ai/",
"short_summary": "GTM orchestration platform using neurosymbolic AI to automate sales and marketing workflows. Includes AI assistants for strategy, lead generation, email automa…",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 65.95,
"monthly_usd": 88.76,
"headline": "From $65.95/mo",
"summary": "From $65.95/mo. Pebbles offers monthly Professional, Team, Organisation, and Enterprise plans priced from £49 to £3499, with the Team plan also showing £349/mth."
},
"home_niche": "crm-automation-agent",
"also_covers": true,
"upvotes": 0
},
{
"agent_id": "profit_router",
"name": "Profit Router",
"url": "https://ai.fivetoclose.cloud/",
"short_summary": "Multi-model AI system that routes marketing prompts through seven AI models (OpenAI, Claude, Grok, Gemini, Qwen, GLM, DeepSeek) and synthesizes the best respon…",
"price": {
"observed": true,
"billing": "one-time",
"lowest_monthly_usd": 9,
"monthly_usd": 9,
"headline": "From $9/mo",
"summary": "From $9/mo. Profit Router offers one-time Starter and Growth packs priced at $9 and $20, respectively."
},
"home_niche": "ad-creative-generation",
"also_covers": true,
"upvotes": 0
}
],
"page_url": "https://agentery.com/market/email-marketing-personalisation",
"summary": {
"niche": "email-marketing-personalisation",
"sector": "sales-marketing-revops",
"pricing_by_provider_type": {
"headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Pro median $20/mo (5 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
"benchmarks": [
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "pro",
"buyer_tier_label": "Pro",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 5,
"reliability": "medium",
"median": 20,
"p25": 19.88,
"p75": 20,
"status": "ok"
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "team_sme",
"buyer_tier_label": "Team / SME",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 4,
"reliability": "low",
"median": 85.25,
"p25": null,
"p75": null,
"status": "median_only"
},
{
"provider_type": "agent",
"provider_type_label": "Agents",
"buyer_tier": "individual",
"buyer_tier_label": "Individual",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 3,
"reliability": "low",
"median": 99,
"p25": null,
"p75": null,
"status": "median_only"
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "individual",
"buyer_tier_label": "Individual",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 3,
"reliability": "low",
"median": 16.65,
"p25": null,
"p75": null,
"status": "median_only"
},
{
"provider_type": "agent",
"provider_type_label": "Agents",
"buyer_tier": "pro",
"buyer_tier_label": "Pro",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 2,
"reliability": "low",
"median": null,
"p25": null,
"p75": null,
"status": "observed_offers_only",
"observed_offers": [
64,
1000
]
},
{
"provider_type": "agent",
"provider_type_label": "Agents",
"buyer_tier": "team_sme",
"buyer_tier_label": "Team / SME",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 2,
"reliability": "low",
"median": null,
"p25": null,
"p75": null,
"status": "observed_offers_only",
"observed_offers": [
299,
525
]
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "enterprise",
"buyer_tier_label": "Enterprise",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 2,
"reliability": "low",
"median": null,
"p25": null,
"p75": null,
"status": "observed_offers_only",
"observed_offers": [
30,
300
]
}
],
"warnings": [],
"full_pricing_via": {
"tool": "price_benchmark",
"arguments": {
"niche": "email-marketing-personalisation"
},
"note": "add provider_type + buyer_tier for a specific cohort"
}
},
"page_url": "https://agentery.com/market/email-marketing-personalisation",
"counts": {
"listings_with_price_capture": 22,
"listings_with_observed_public_price": 15,
"providers_with_numeric_monthly_price_latest_scan": 12,
"like_for_like_comparable_pairs": 11
},
"movement": {
"d": {
"published": false,
"value_pct": null,
"held_reason": null
},
"w": {
"published": false,
"value_pct": null,
"held_reason": null
},
"m": {
"published": false,
"value_pct": null,
"held_reason": null
}
},
"pricing_version": "cohorts-1",
"pricing_status": "ok",
"pricing_by_tier": [
{
"tier": "individual",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 22.83,
"provider_count": 6,
"plan_observation_count": 7,
"data_confidence": 0.47,
"data_confidence_basis": {
"provider_component": 0.5,
"observation_component": 0.35,
"provider_count": 6,
"plan_observation_count": 7
},
"reliability": "medium",
"members": [
{
"provider": "senderkit",
"usd": 5
},
{
"provider": "activecampaign",
"usd": 15
},
{
"provider": "mailerlite",
"usd": 16.65
},
{
"provider": "mailrith",
"usd": 29
},
{
"provider": "mara",
"usd": 99
},
{
"provider": "customer_io",
"usd": 100
}
],
"p25": 15.41,
"p75": 81.5
},
{
"tier": "pro",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 20,
"provider_count": 7,
"plan_observation_count": 8,
"data_confidence": 0.55,
"data_confidence_basis": {
"provider_component": 0.58,
"observation_component": 0.4,
"provider_count": 7,
"plan_observation_count": 8
},
"reliability": "medium",
"members": [
{
"provider": "senderkit",
"usd": 19
},
{
"provider": "mailchimp",
"usd": 19.88
},
{
"provider": "nitrosend",
"usd": 20
},
{
"provider": "resend",
"usd": 20
},
{
"provider": "mailrith",
"usd": 49
},
{
"provider": "activecampaign",
"usd": 64
},
{
"provider": "customer_io",
"usd": 1000
}
],
"p25": 19.94,
"p75": 56.5
},
{
"tier": "team_sme",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 95,
"provider_count": 6,
"plan_observation_count": 8,
"data_confidence": 0.48,
"data_confidence_basis": {
"provider_component": 0.5,
"observation_component": 0.4,
"provider_count": 6,
"plan_observation_count": 8
},
"reliability": "medium",
"members": [
{
"provider": "onesignal",
"usd": 19
},
{
"provider": "mailrith",
"usd": 80.5
},
{
"provider": "resend",
"usd": 90
},
{
"provider": "nitrosend",
"usd": 100
},
{
"provider": "mara",
"usd": 299
},
{
"provider": "ngrowai",
"usd": 525
}
],
"p25": 82.88,
"p75": 249.25
},
{
"tier": "enterprise",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 145,
"provider_count": 3,
"plan_observation_count": 3,
"data_confidence": 0.23,
"data_confidence_basis": {
"provider_component": 0.25,
"observation_component": 0.15,
"provider_count": 3,
"plan_observation_count": 3
},
"reliability": "low",
"members": [
{
"provider": "resend",
"usd": 30
},
{
"provider": "activecampaign",
"usd": 145
},
{
"provider": "nitrosend",
"usd": 300
}
]
}
],
"pricing_coverage": {
"listings_with_price_capture": 22,
"listings_with_observed_public_price": 15,
"normalized_observations": 29,
"comparable_providers": 12,
"strict_cohorts": 4,
"exclusion_reasons": {
"ambiguous_cadence": 7,
"usage_not_monthly": 5
}
},
"pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
"pricing_excluded_observations": {
"ambiguous_cadence": 7,
"usage_not_monthly": 5
},
"billing_mix": {
"subscription": 5,
"free": 2,
"freemium": 7,
"usage": 1
},
"free_tier_share": 0.6,
"top_providers": [
{
"agent_id": "agent_email_api",
"name": "MailerAstro",
"price": {
"observed": false,
"billing": "failed_to_load",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "No public price found on the vendor site."
},
"observed": false
},
{
"agent_id": "mailerlite",
"name": "Mailerlite",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 10.8,
"monthly_usd": 10.8,
"headline": "Free tier, then from $10.8/mo",
"summary": "Free tier, then from $10.8/mo. MailerLite offers a free plan for up to 250 subscribers, paid plans from $10.80 per month billed yearly, and custom Enterprise pricing for businesses over 200K subscribers."
},
"observed": true
},
{
"agent_id": "nitrosend",
"name": "nitrosend",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 20,
"monthly_usd": 20,
"headline": "Free tier, then from $20/mo",
"summary": "Free tier, then from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
},
"observed": true
},
{
"agent_id": "onesignal",
"name": "OneSignal",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 19,
"monthly_usd": 19,
"headline": "Free tier, then from $19/mo",
"summary": "Free tier, then from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
},
"observed": true
},
{
"agent_id": "resend",
"name": "Resend",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 20,
"monthly_usd": 20,
"headline": "Free tier, then from $20/mo",
"summary": "Free tier, then from $20/mo. Resend offers a permanent free plan for 3,000 emails per month, paid plans from $20 per month, usage overages, and custom enterprise pricing."
},
"observed": true
}
],
"suggested_next_calls": [
{
"tool": "price_benchmark",
"arguments": {
"niche": "email-marketing-personalisation"
},
"purpose": "full observed price distribution + per-tier medians for this niche"
},
{
"tool": "niche_report",
"arguments": {
"niche": "email-marketing-personalisation",
"response_mode": "full"
},
"purpose": "the complete report incl. index series and tier decomposition"
},
{
"tool": "suggest_alternatives",
"arguments": {
"agent_id": "agent_email_api"
},
"purpose": "comparable (optionally cheaper) providers to a named agent"
},
{
"tool": "get_agent_profile",
"arguments": {
"agent_id": "agent_email_api"
},
"purpose": "full profile, integrations and pricing for one provider"
}
]
}
}Full market
15 providers, one sortable view
Dense enough for many listings; progressive disclosure keeps mobile usable.
ProviderTypeFromVs niche medianLiveness
Mailerliteemail marketing and automation platform for creating campaigns, managing subscribers, and building automated email workflows
ResendSends transactional and marketing emails at scale, manages contacts, and monitors email deliverability and domain reputation
SenderKitmanages transactional messaging templates and delivery across email, SMS, push, and web-push channels
Drip Campaign Builder Ai AgentDesigns multi-step email drip sequences with trigger conditions, timing intervals, content briefs, and behavioral branching to guide subscribers from interest…
Klaviyo Ai Marketing AgentCreates, launches, and optimizes marketing campaigns automatically by analyzing a company's website, generating on-brand campaigns, email flows, and signup for…
MailchimpMailchimp is an email marketing and automation platform providing campaign templates, audience segmentation, and performance analytics to drive engagement and…
ActivecampaignMarketing automation platform with AI agents that handle email, SMS, and WhatsApp campaigns. Features autonomous marketing capabilities, brand memory, and inte…
Customer IoCustomer engagement platform with AI Agent for automated campaign creation, audience segmentation, and personalized messaging across email, SMS, push, and in-a…
Newsletter PlatformOpen-source Laravel newsletter system with built-in MCP server for AI agents, REST API, multi-user roles, campaign management, and full delivery tracking.Showing only providers with a published price or a free plan. $29 = lowest observed monthly · Free = free to use · Free tier = free plan + paid options.