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Email Marketing Personalisation

Query this niche via MCPmarket_report({ query: "Email Marketing Personalisation", response_mode: "summary" })
active marketmarket pulse 61/100commercial money present5 new builders in 30d34 listings
basis: all observed monthly plans · commercial-form-v2
Agents · median
$100/mo
$99–$525 middle half · 4 providers · median of every priced plan point, all tiers · thin evidence
MCP servers · median
$22/mo
$19–$56 middle half · 17 providers · median of every priced plan point, all tiers
4.5×

Agents cost 4.5× MCPs across all tiers — median $100 vs $22. Two different markets; a blended figure would mislead either buyer.

All plans — Agents vs MCPs

each dot = one provider · log scale
Agents $100
activecampaign · $15
mara · $99
Customer Io · $100
activecampaign · $64
Customer Io · $1,000
mara · $299
ngrowai · $525
MCP servers $22
outreach2day · $1
senderkit · $5
fnlowl · $9
mailerlite · $12
plumail · $22
mailcheer · $22
mailrith · $29
mailzzy · $10
mailercloud · $10
senderkit · $19
resend · $20
nitrosend · $20
mailchimp · $21
qualisend · $22
mailerlite · $25
mailrith · $49
fnlowl · $54
plumail · $56
mailcheer · $56
Misarmail Mcp · $125
sendsets · $697
kindlesms · $7
onesignal · $19
mailrith · $81
resend · $90
nitrosend · $100
plumail · $147
mailcheer · $147
$5
$10
$25
$50
$100
$250
$500
$1,000
AgentsMCP serversshaded = middle half · line = median
What the figures on this page are. This page is Agentery's fixed-niche view of Email Marketing Personalisation (latest observation 2026-10-14T03:32:48.116Z). The headline medians above are computed from that data per delivery type and buyer-tier tab: on a tier tab, the median of each provider's plan at that tier; on “All”, every priced plan point across tiers pooled. Small cohorts show as “too few” rather than a median. The embedded response below is the broader fixed-niche report: its by_provider_type.*.median pools all tiers, pricing.byPersona.* is per buyer tier, and the unit cohorts (e.g. Pro flat) are per tier and billing unit — so those blocks legitimately differ from one headline figure. Over MCP today the advertised tools are market_report (a semantic neighbourhood for your query, not this fixed niche) and price_benchmark (query/task); niche_report stays callable as a legacy alias. Their cohorts are defined differently, so their numbers can differ from this page.
market_reportprice_benchmark
See the MCP response behind this pagefixed-niche report (legacy niche_report alias, full mode) — broader than the headline figure
{
  "niche": "email-marketing-personalisation",
  "parent_sector": "sales-marketing-revops",
  "provider_type_pricing": {
    "slug": "email-marketing-personalisation",
    "pricing_basis": "lowest_observed_monthly_usd",
    "provider_type_methodology": "commercial-form-v2",
    "provider_type_methodology_published_at": "2026-07-31",
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      "median": 20,
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    "by_provider_type": {
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        "publishable": true,
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    "recommended_cohort": null,
    "recommendation_reason": "Choose the cohort according to the commercial delivery type being assessed.",
    "fallback_context": null,
    "context_note": null
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                "price": "GHS 100 / month",
                "monthly_usd": 6.6
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              {
                "provider": "mailcheer",
                "tier": "individual",
                "billing": "monthly",
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                "price": "€19 /month",
                "monthly_usd": 21.66
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              {
                "provider": "mailcheer",
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                "billing": "monthly",
                "unit": "flat",
                "price": "€49 /month",
                "monthly_usd": 55.86
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              {
                "provider": "mailcheer",
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                "unit": "flat",
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              {
                "provider": "mailercloud",
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                "price": "$10/month",
                "monthly_usd": 10
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                "provider": "mailerlite",
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                "billing": "monthly",
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                "price": "$25/month",
                "monthly_usd": 25
              },
              {
                "provider": "mailerlite",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$12/month",
                "monthly_usd": 12
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              {
                "provider": "mailrith",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$29/month",
                "monthly_usd": 29
              },
              {
                "provider": "mailrith",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$49/month",
                "monthly_usd": 49
              },
              {
                "provider": "mailrith",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$149/month",
                "monthly_usd": 149
              },
              {
                "provider": "mailzzy",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$9.00 per month",
                "monthly_usd": 9
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              {
                "provider": "mailzzy",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$10.00 per month",
                "monthly_usd": 10
              },
              {
                "provider": "mara",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$99 / MONTH",
                "monthly_usd": 99
              },
              {
                "provider": "mara",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$299 / MONTH",
                "monthly_usd": 299
              },
              {
                "provider": "misarmail_mcp",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$49.99/mo",
                "monthly_usd": 49.99
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              {
                "provider": "misarmail_mcp",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$199.99/mo",
                "monthly_usd": 199.99
              },
              {
                "provider": "ngrowai",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$300/month",
                "monthly_usd": 300
              },
              {
                "provider": "ngrowai",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$750/month",
                "monthly_usd": 750
              },
              {
                "provider": "nitrosend",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$20 per month",
                "monthly_usd": 20
              },
              {
                "provider": "nitrosend",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$100 per month",
                "monthly_usd": 100
              },
              {
                "provider": "nitrosend",
                "tier": "enterprise",
                "billing": "monthly",
                "unit": "flat",
                "price": "$300 per month",
                "monthly_usd": 300
              },
              {
                "provider": "onesignal",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "Starts at $19/mo",
                "monthly_usd": 19
              },
              {
                "provider": "outreach2day",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$2.50 a month",
                "monthly_usd": 2.5
              },
              {
                "provider": "outreach2day",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$13 per .com",
                "monthly_usd": 1.08
              },
              {
                "provider": "outreach2day",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$5 per .info",
                "monthly_usd": 0.42
              },
              {
                "provider": "plumail",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "€19 /month",
                "monthly_usd": 21.66
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              {
                "provider": "plumail",
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                "billing": "monthly",
                "unit": "flat",
                "price": "€49 /month",
                "monthly_usd": 55.86
              },
              {
                "provider": "plumail",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "€129 /month",
                "monthly_usd": 147.06
              },
              {
                "provider": "qualisend",
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                "billing": "monthly",
                "unit": "flat",
                "price": "$22/mo",
                "monthly_usd": 22
              },
              {
                "provider": "resend",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$20 / mo",
                "monthly_usd": 20
              },
              {
                "provider": "resend",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$90 / mo",
                "monthly_usd": 90
              },
              {
                "provider": "senderkit",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$5 /mo",
                "monthly_usd": 5
              },
              {
                "provider": "senderkit",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$19 /mo",
                "monthly_usd": 19
              },
              {
                "provider": "sendsets",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$697 a month",
                "monthly_usd": 697
              }
            ]
          },
          {
            "billing": "monthly",
            "unit": "per_user",
            "count": 3,
            "offers": [
              {
                "provider": "drip_campaign_builder_ai_agent",
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                "unit": "per_user",
                "price": "$10 / user/month",
                "monthly_usd": 10
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              {
                "provider": "drip_campaign_builder_ai_agent",
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                "billing": "monthly",
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                "monthly_usd": 19
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              {
                "provider": "drip_campaign_builder_ai_agent",
                "tier": "individual",
                "billing": "monthly",
                "unit": "per_user",
                "price": "$9 / user/month",
                "monthly_usd": 9
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            ]
          },
          {
            "billing": "one_time",
            "unit": "flat",
            "count": 18,
            "offers": [
              {
                "provider": "giggal",
                "tier": "individual",
                "billing": "one_time",
                "unit": "flat",
                "price": "$5.00 one-time",
                "monthly_usd": null
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              {
                "provider": "giggal",
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                "billing": "one_time",
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                "monthly_usd": null
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              {
                "provider": "giggal",
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                "billing": "one_time",
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              },
              {
                "provider": "giggal",
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                "billing": "one_time",
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                "price": "$39.00 one-time",
                "monthly_usd": null
              },
              {
                "provider": "giggal",
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                "billing": "one_time",
                "unit": "flat",
                "price": "$76.00 one-time",
                "monthly_usd": null
              },
              {
                "provider": "giggal",
                "tier": "team_sme",
                "billing": "one_time",
                "unit": "flat",
                "price": "$222.00 one-time",
                "monthly_usd": null
              },
              {
                "provider": "giggal",
                "tier": "team_sme",
                "billing": "one_time",
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                "price": "$360.00 one-time",
                "monthly_usd": null
              },
              {
                "provider": "giggal",
                "tier": "enterprise",
                "billing": "one_time",
                "unit": "flat",
                "price": "$559.00 one-time",
                "monthly_usd": null
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              {
                "provider": "giggal",
                "tier": "enterprise",
                "billing": "one_time",
                "unit": "flat",
                "price": "$680.00 one-time",
                "monthly_usd": null
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              {
                "provider": "qualisend",
                "tier": "individual",
                "billing": "one_time",
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                "price": "$6",
                "monthly_usd": null
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              {
                "provider": "qualisend",
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                "unit": "flat",
                "price": "$6",
                "monthly_usd": null
              },
              {
                "provider": "qualisend",
                "tier": "pro",
                "billing": "one_time",
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                "price": "$49",
                "monthly_usd": null
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              {
                "provider": "qualisend",
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                "price": "$199",
                "monthly_usd": null
              },
              {
                "provider": "qualisend",
                "tier": "team_sme",
                "billing": "one_time",
                "unit": "flat",
                "price": "$329",
                "monthly_usd": null
              },
              {
                "provider": "qualisend",
                "tier": "enterprise",
                "billing": "one_time",
                "unit": "flat",
                "price": "$600",
                "monthly_usd": null
              },
              {
                "provider": "qualisend",
                "tier": "enterprise",
                "billing": "one_time",
                "unit": "flat",
                "price": "$1,000",
                "monthly_usd": null
              },
              {
                "provider": "qualisend",
                "tier": "enterprise",
                "billing": "one_time",
                "unit": "flat",
                "price": "$1,600",
                "monthly_usd": null
              },
              {
                "provider": "sendsets",
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                "billing": "one_time",
                "unit": "flat",
                "price": "$30",
                "monthly_usd": null
              }
            ]
          },
          {
            "billing": "usage",
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            "offers": [
              {
                "provider": "mara",
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              },
              {
                "provider": "outreach2day",
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                "price": "2.9% + $0.30",
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                "provider": "resend",
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                "unit": "flat",
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                "monthly_usd": null
              },
              {
                "provider": "sms_marketing",
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              },
              {
                "provider": "sms_marketing",
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                "monthly_usd": null
              },
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                "billing": "usage",
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                "price": "80EUR",
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              }
            ]
          },
          {
            "billing": "unspecified_period",
            "unit": "flat",
            "count": 9,
            "offers": [
              {
                "provider": "customer_io",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Let's talk",
                "monthly_usd": null
              },
              {
                "provider": "drip_campaign_builder_ai_agent",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact sales",
                "monthly_usd": null
              },
              {
                "provider": "mailercloud",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom pricing",
                "monthly_usd": null
              },
              {
                "provider": "mailerlite",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "misarmail_mcp",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "onesignal",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "onesignal",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "resend",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Contact us",
                "monthly_usd": null
              },
              {
                "provider": "senderkit",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Let's talk",
                "monthly_usd": null
              }
            ]
          }
        ],
        "coverage": {
          "priced_providers": 24,
          "normalized_observations": 47,
          "comparable_providers": 22,
          "strict_cohorts": 4,
          "exclusion_reasons": {
            "ambiguous_cadence": 9,
            "usage_not_monthly": 6,
            "one_time": 18
          }
        }
      }
    },
    "quoteOnlyProvidersByTier": {
      "pro": 0,
      "enterprise": 8,
      "individual": 0,
      "team_sme": 0
    },
    "billingMix": {
      "freemium": 12,
      "subscription": 8,
      "free": 1,
      "usage": 4
    },
    "freeTierShare": 0.52,
    "medianLowestUsd": 20
  },
  "movement": {
    "niche": "email-marketing-personalisation",
    "sector": "sales-marketing-revops",
    "pricedNow": 22,
    "pairs": 20,
    "repriced": [
      {
        "handle": "qualisend",
        "from": 6,
        "to": 22,
        "pct": 266.7
      },
      {
        "handle": "kindlesms",
        "from": 8.6,
        "to": 8.52,
        "pct": -0.9
      },
      {
        "handle": "mailcheer",
        "from": 21.38,
        "to": 21.27,
        "pct": -0.5
      },
      {
        "handle": "plumail",
        "from": 21.38,
        "to": 21.27,
        "pct": -0.5
      },
      {
        "handle": "mailchimp",
        "from": 20.26,
        "to": 20.18,
        "pct": -0.4
      }
    ],
    "newlyPriced": [
      "mailzzy",
      "activecampaign"
    ],
    "droppedFromPriced": [],
    "likeForLikePct": 6.6,
    "kind": "mixed",
    "narrative": "Repricing + composition: 5 agents repriced — 1 up, 4 down; 2 newly published pricing."
  },
  "index_series": {
    "series": [
      {
        "day": "2026-09-15",
        "index": 100.814,
        "pairs": 27,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-16",
        "index": 100.814,
        "pairs": 27,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-17",
        "index": 100.814,
        "pairs": 26,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-18",
        "index": 100.814,
        "pairs": 26,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-19",
        "index": 100.814,
        "pairs": 26,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-20",
        "index": 100.814,
        "pairs": 26,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-21",
        "index": 100.814,
        "pairs": 29,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-22",
        "index": 100.814,
        "pairs": 29,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-23",
        "index": 100.814,
        "pairs": 29,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-24",
        "index": 100.814,
        "pairs": 22,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-25",
        "index": 100.814,
        "pairs": 25,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-26",
        "index": 100.814,
        "pairs": 31,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-27",
        "index": 100.814,
        "pairs": 32,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-28",
        "index": 100.814,
        "pairs": 34,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-29",
        "index": 100.814,
        "pairs": 34,
        "dayChangePct": 0
      },
      {
        "day": "2026-09-30",
        "index": 100.814,
        "pairs": 33,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-01",
        "index": 100.814,
        "pairs": 33,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-02",
        "index": 100.814,
        "pairs": 32,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-03",
        "index": 100.814,
        "pairs": 32,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-04",
        "index": 100.814,
        "pairs": 32,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-05",
        "index": 100.814,
        "pairs": 31,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-06",
        "index": 100.814,
        "pairs": 33,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-07",
        "index": 100.814,
        "pairs": 34,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-08",
        "index": 100.814,
        "pairs": 34,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-09",
        "index": 100.814,
        "pairs": 34,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-10",
        "index": 100.814,
        "pairs": 35,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-11",
        "index": 100.814,
        "pairs": 36,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-12",
        "index": 100.814,
        "pairs": 36,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-13",
        "index": 100.814,
        "pairs": 39,
        "dayChangePct": 0
      },
      {
        "day": "2026-10-14",
        "index": 100.814,
        "pairs": 39,
        "dayChangePct": 0
      }
    ],
    "latest": 100.814,
    "day_change_pct": 0,
    "methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
  },
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    {
      "agent_id": "agent_email_api",
      "name": "MailerAstro",
      "url": "https://mcp.mailerastro.com/mcp",
      "short_summary": "Send transactional emails and manage bulk distributions using your wallet address as a secure identity. Pay automatically with USDC for a streamlined experienc…",
      "price": {
        "observed": false,
        "billing": "failed_to_load",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "mailerlite",
      "name": "Mailerlite",
      "url": "https://mailerlite.com",
      "short_summary": "email marketing and automation platform for creating campaigns, managing subscribers, and building automated email workflows",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Comfort",
            "monthly_native": 12,
            "monthly_usd": 12,
            "commitment": "monthly",
            "basis": "$12/month",
            "billing_verified": true
          },
          "annual_option": {
            "line": "Comfort (annual billing)",
            "monthly_equivalent_native": 10.8,
            "total_native": 129.6
          },
          "currency": "USD",
          "lines": [
            {
              "name": "Power",
              "price": "$25/month",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Power (annual billing)",
              "price": "$22.50/month billed yearly",
              "kind": "base_subscription",
              "billed": "annually"
            },
            {
              "name": "Comfort",
              "price": "$12/month",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Comfort (annual billing)",
              "price": "$10.80/month billed yearly",
              "kind": "base_subscription",
              "billed": "annually"
            },
            {
              "name": "Free",
              "price": "$0/month",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "Enterprise",
              "price": "Custom",
              "kind": "custom"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 12,
        "monthly_usd": 12,
        "headline": "Free plan; paid from $12/mo; $10.8/mo equivalent billed annually",
        "summary": "Free plan; paid from $12/mo; $10.8/mo equivalent billed annually. MailerLite offers a free plan for up to 250 subscribers, paid Comfort and Power plans starting at $12 and $25 per month, and custom Enterprise pricing."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "nitrosend",
      "name": "nitrosend",
      "url": "https://nitrosend.com/mcp",
      "short_summary": "email marketing automation including campaign creation, contact management, automation flows, transactional email, and performance tracking",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "PRO",
            "monthly_native": 20,
            "monthly_usd": 20,
            "commitment": "monthly",
            "basis": "$20/month",
            "billing_verified": true
          },
          "currency": "USD",
          "lines": [
            {
              "name": "FREE",
              "price": "$0",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "PRO",
              "price": "$20 per month",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "ULTRA",
              "price": "$100 per month",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "ENTERPRISE",
              "price": "$300 per month",
              "kind": "base_subscription",
              "billed": "monthly"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 20,
        "monthly_usd": 20,
        "headline": "Free plan; paid from $20/mo",
        "summary": "Free plan; paid from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "onesignal",
      "name": "OneSignal",
      "url": "https://onesignal.com/",
      "short_summary": "sends targeted customer engagement messages across push notifications, email, SMS/RCS, and in-app messaging, and manages audiences and lifecycle journeys",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Growth",
            "monthly_native": 19,
            "monthly_usd": 19,
            "commitment": "monthly",
            "basis": "$19/month",
            "billing_verified": true
          },
          "currency": "USD",
          "lines": [
            {
              "name": "Free",
              "price": "$0/mo",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "Growth",
              "price": "Starts at $19/mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Professional",
              "price": "Custom",
              "kind": "custom"
            },
            {
              "name": "Enterprise",
              "price": "Custom",
              "kind": "custom"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 19,
        "monthly_usd": 19,
        "headline": "Free plan; paid from $19/mo",
        "summary": "Free plan; paid from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "resend",
      "name": "Resend",
      "url": "https://resend.com",
      "short_summary": "Sends transactional and marketing emails at scale, manages contacts, and monitors email deliverability and domain reputation",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Pro",
            "monthly_native": 20,
            "monthly_usd": 20,
            "commitment": "monthly",
            "basis": "$20/month",
            "billing_verified": true
          },
          "rates": [
            {
              "line": "Email overage",
              "per": "per unit",
              "text": "$0.9 per unit"
            },
            {
              "line": "Automations overage",
              "per": "per per run",
              "text": "$0 per per run"
            }
          ],
          "currency": "USD",
          "lines": [
            {
              "name": "Free",
              "price": "$0 / mo",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "Pro",
              "price": "$20 / mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Scale",
              "price": "$90 / mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Custom",
              "price": "Contact us",
              "kind": "custom"
            },
            {
              "name": "Email overage",
              "price": "$0.90 / 1,000",
              "kind": "usage_rate",
              "unit": "unit",
              "billed": "usage"
            },
            {
              "name": "Automations overage",
              "price": "$0.0015 / per run",
              "kind": "usage_rate",
              "unit": "per run",
              "billed": "usage"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 20,
        "monthly_usd": 20,
        "headline": "Free plan; paid from $20/mo",
        "summary": "Free plan; paid from $20/mo. Resend offers a permanent free plan with 3,000 emails per month, paid plans from $20 per month, usage-based overages, and custom enterprise pricing."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "senderkit",
      "name": "SenderKit",
      "url": "https://senderkit.com",
      "short_summary": "manages transactional messaging templates and delivery across email, SMS, push, and web-push channels",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Starter",
            "monthly_native": 5,
            "monthly_usd": 5,
            "commitment": "monthly",
            "basis": "$5/month",
            "billing_verified": true
          },
          "currency": "USD",
          "lines": [
            {
              "name": "Free",
              "price": "$0 /mo",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "Starter",
              "price": "$5 /mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Pro",
              "price": "$19 /mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Custom",
              "price": "Let's talk",
              "kind": "unknown"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 5,
        "monthly_usd": 5,
        "headline": "Free plan; paid from $5/mo",
        "summary": "Free plan; paid from $5/mo. SenderKit offers a permanent free plan, $5/month Starter, $19/month Pro, and a custom contact-sales plan."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "sms_marketing",
      "name": "sms-marketing",
      "url": "https://oblipali.app",
      "short_summary": "SMS marketing automation including abandoned cart recovery, targeted campaigns, and conditional messaging",
      "price": {
        "commercial": {
          "currency": "EUR",
          "notes": [
            "prepaid credit: 6EUR (funding, not a subscription)",
            "prices in EUR as published; USD figures are conversions at 2026-10-14"
          ],
          "lines": [
            {
              "name": "50 credits",
              "price": "6EUR",
              "kind": "credit_purchase",
              "unit": "credits",
              "billed": "one_off"
            },
            {
              "name": "500 credits",
              "price": "45EUR",
              "kind": "credit_purchase",
              "unit": "credits",
              "billed": "one_off"
            },
            {
              "name": "1000 credits",
              "price": "80EUR",
              "kind": "credit_purchase",
              "unit": "credits",
              "billed": "one_off"
            }
          ]
        },
        "observed": true,
        "billing": "usage",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Credit packs from €6 (50 credits); no subscription",
        "summary": "Credit packs from €6 (50 credits); no subscription. Oblipali sells prepaid SMS credit packages from 6EUR for approximately 25 France SMS, with usage charged at 0.12 EUR per 1-part SMS."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "dashamail_mcp",
      "name": "Dashamail",
      "url": "https://dashamail.ru/features/mcp/",
      "short_summary": "DashaMail is an email marketing service used by Russian businesses. The MCP server exposes an account through 75 tools: subscriber lists and members, campaigns…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "drip_campaign_builder_ai_agent",
      "name": "Drip Campaign Builder Ai Agent",
      "url": "https://clickup.com/brain/agents/templates/listings/drip-campaign-builder",
      "short_summary": "Designs multi-step email drip sequences with trigger conditions, timing intervals, content briefs, and behavioral branching to guide subscribers from interest…",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Brain AI",
            "monthly_native": 9,
            "monthly_usd": 9,
            "commitment": "monthly",
            "basis": "$9 per user/month × 1",
            "billing_verified": true
          },
          "annual_option": {
            "line": "Unlimited (annual billing)",
            "monthly_equivalent_native": 7,
            "total_native": 84
          },
          "currency": "USD",
          "lines": [
            {
              "name": "Free Forever",
              "price": "Free",
              "kind": "free",
              "billed": "monthly"
            },
            {
              "name": "Unlimited",
              "price": "$10 / user/month",
              "kind": "base_subscription",
              "unit": "user",
              "billed": "monthly"
            },
            {
              "name": "Unlimited (annual billing)",
              "price": "$7 / user/month billed yearly",
              "kind": "base_subscription",
              "unit": "user",
              "billed": "annually"
            },
            {
              "name": "Business",
              "price": "$19 / user/month",
              "kind": "base_subscription",
              "unit": "user",
              "billed": "monthly"
            },
            {
              "name": "Business (annual billing)",
              "price": "$12 / user/month billed yearly",
              "kind": "base_subscription",
              "unit": "user",
              "billed": "annually"
            },
            {
              "name": "Enterprise",
              "price": "Contact sales",
              "kind": "custom"
            },
            {
              "name": "Brain AI",
              "price": "$9 / user/month",
              "kind": "base_subscription",
              "unit": "user",
              "billed": "monthly"
            }
          ]
        },
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 9,
        "monthly_usd": 9,
        "headline": "Free plan; paid from $9/mo ($9 per user/month × 1); $7/mo equivalent billed annually",
        "summary": "Free plan; paid from $9/mo ($9 per user/month × 1); $7/mo equivalent billed annually. The Drip Campaign Builder Agent is marked free, while ClickUp offers a permanent free plan, paid plans from $10 per user per month monthly, Brain AI at $9 per user per month, and enterprise pricing by contact."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "fnlowl",
      "name": "Fnlowl",
      "url": "https://fnlowl.com",
      "short_summary": "fnlowl is a website lead-capture and email toolkit. This server lets an AI assistant read widgets, leads and analytics, and create or edit widgets, email seque…",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Stream",
            "monthly_native": 9,
            "monthly_usd": 9,
            "commitment": "monthly",
            "basis": "$9/month",
            "billing_verified": true
          },
          "currency": "USD",
          "lines": [
            {
              "name": "Stream",
              "price": "$9 /mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "River",
              "price": "$27 /mo",
              "kind": "base_subscription",
              "billed": "monthly"
            },
            {
              "name": "Ocean",
              "price": "$81 /mo",
              "kind": "base_subscription",
              "billed": "monthly"
            }
          ]
        },
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 9,
        "monthly_usd": 9,
        "headline": "From $9/mo",
        "summary": "From $9/mo. FnlOwl offers three subscription tiers from $9/month to $81/month based primarily on monthly lead volume, with a 7-day free trial and an annual option advertised as providing two months free."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    }
  ],
  "platforms_also_here": [
    {
      "agent_id": "infobip_agentos_cdp",
      "name": "Infobip Agentos Cdp",
      "url": "https://infobip.com/agentos/customer-data-platform",
      "short_summary": "Enterprise customer data platform that unifies conversational customer data across all channels, integrating AI agents, chatbots, contact centers, and marketin…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "The pricing page describes pay-as-you-go messaging and monthly subscription options, but provides no public numeric prices in the supplied content."
      },
      "home_niche": "ai-customer-data-platform",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "markster",
      "name": "Markster",
      "url": "https://markster.ai/",
      "short_summary": "Operated growth platform that automates sales, marketing, and lead follow-up for service businesses. Runs outbound campaigns, content creation, and CRM workflo…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Markster does not display a verifiable public subscription price or plan on the supplied homepage and growth-plan page."
      },
      "home_niche": "outbound-sales-sdr",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "pebbles_ai",
      "name": "Pebbles Ai",
      "url": "https://www.trypebbles.ai/",
      "short_summary": "GTM orchestration platform using neurosymbolic AI to automate sales and marketing workflows. Includes AI assistants for strategy, lead generation, email automa…",
      "price": {
        "commercial": {
          "entry_offer": {
            "line": "Professional",
            "monthly_native": 49,
            "monthly_usd": 64.92,
            "commitment": "monthly",
            "basis": "£49 per mth/month × 1",
            "billing_verified": true
          },
          "annual_option": {
            "line": "Team (annual billing)",
            "monthly_equivalent_native": 29.08,
            "total_native": 349
          },
          "currency": "GBP",
          "notes": [
            "prices in GBP as published; USD figures are conversions at 2026-10-14"
          ],
          "lines": [
            {
              "name": "Professional",
              "price": "£49/mth.",
              "kind": "base_subscription",
              "unit": "mth",
              "billed": "monthly"
            },
            {
              "name": "Team",
              "price": "£499/mth.",
              "kind": "base_subscription",
              "unit": "mth",
              "billed": "monthly"
            },
            {
              "name": "Team (annual billing)",
              "price": "£349/mth. /mth. billed annually",
              "kind": "base_subscription",
              "unit": "mth",
              "billed": "annually"
            },
            {
              "name": "Organisation",
              "price": "£1499/mth.",
              "kind": "base_subscription",
              "unit": "mth",
              "billed": "monthly"
            },
            {
              "name": "Enterprise",
              "price": "£3499/mth.",
              "kind": "base_subscription",
              "unit": "mth",
              "billed": "monthly"
            }
          ]
        },
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 64.92,
        "monthly_usd": 64.92,
        "headline": "From £49/mo (£49 per mth/month × 1); £29.08/mo equivalent billed annually",
        "summary": "From £49/mo (£49 per mth/month × 1); £29.08/mo equivalent billed annually. Pebbles offers monthly Professional, Team, Organisation, and Enterprise plans priced from £49 to £3499, with the Team plan also showing £349/mth."
      },
      "home_niche": "crm-automation-agent",
      "also_covers": true,
      "upvotes": 0
    },
    {
      "agent_id": "profit_router",
      "name": "Profit Router",
      "url": "https://ai.fivetoclose.cloud/",
      "short_summary": "Multi-model AI system that routes marketing prompts through seven AI models (OpenAI, Claude, Grok, Gemini, Qwen, GLM, DeepSeek) and synthesizes the best respon…",
      "price": {
        "commercial": {
          "currency": "USD",
          "lines": [
            {
              "name": "Starter",
              "price": "$9",
              "kind": "one_off",
              "billed": "one_off"
            },
            {
              "name": "Growth",
              "price": "$20",
              "kind": "one_off",
              "billed": "one_off"
            }
          ]
        },
        "observed": true,
        "billing": "one-time",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "Starter $9 (one-time)",
        "summary": "Starter $9 (one-time). The service offers one-time Starter and Growth packs priced at $9 and $20, with no subscription."
      },
      "home_niche": "ad-creative-generation",
      "also_covers": true,
      "upvotes": 0
    }
  ],
  "page_url": "https://agentery.com/market/email-marketing-personalisation",
  "summary": {
    "niche": "email-marketing-personalisation",
    "sector": "sales-marketing-revops",
    "pricing_by_provider_type": {
      "headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Pro median $24/mo (14 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
      "benchmarks": [
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 14,
          "reliability": "high",
          "median": 23.5,
          "p25": 20,
          "p75": 55.4,
          "status": "ok"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "individual",
          "buyer_tier_label": "Individual",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 7,
          "reliability": "medium",
          "median": 12,
          "p25": 7,
          "p75": 21.66,
          "status": "ok"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 7,
          "reliability": "medium",
          "median": 90,
          "p25": 49.75,
          "p75": 123.53,
          "status": "ok"
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "individual",
          "buyer_tier_label": "Individual",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 3,
          "reliability": "low",
          "median": 99,
          "p25": null,
          "p75": null,
          "status": "median_only"
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            64,
            1000
          ]
        },
        {
          "provider_type": "agent",
          "provider_type_label": "Agents",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            299,
            525
          ]
        }
      ],
      "warnings": [],
      "full_pricing_via": {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "email-marketing-personalisation"
        },
        "note": "add provider_type + buyer_tier for a specific cohort"
      }
    },
    "page_url": "https://agentery.com/market/email-marketing-personalisation",
    "counts": {
      "listings_with_price_capture": 34,
      "listings_with_observed_public_price": 25,
      "providers_with_numeric_monthly_price_latest_scan": 22,
      "like_for_like_comparable_pairs": 20
    },
    "movement": {
      "d": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "w": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "m": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      }
    },
    "pricing_version": "cohorts-1",
    "pricing_status": "ok",
    "pricing_by_tier": [
      {
        "tier": "individual",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 18.33,
        "provider_count": 10,
        "plan_observation_count": 12,
        "data_confidence": 0.79,
        "data_confidence_basis": {
          "provider_component": 0.83,
          "observation_component": 0.6,
          "provider_count": 10,
          "plan_observation_count": 12
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "outreach2day",
            "usd": 1.08
          },
          {
            "provider": "senderkit",
            "usd": 5
          },
          {
            "provider": "fnlowl",
            "usd": 9
          },
          {
            "provider": "mailerlite",
            "usd": 12
          },
          {
            "provider": "activecampaign",
            "usd": 15
          },
          {
            "provider": "plumail",
            "usd": 21.66
          },
          {
            "provider": "mailcheer",
            "usd": 21.66
          },
          {
            "provider": "mailrith",
            "usd": 29
          },
          {
            "provider": "mara",
            "usd": 99
          },
          {
            "provider": "customer_io",
            "usd": 100
          }
        ],
        "p25": 9.75,
        "p75": 27.17
      },
      {
        "tier": "pro",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 37,
        "provider_count": 16,
        "plan_observation_count": 20,
        "data_confidence": 1,
        "data_confidence_basis": {
          "provider_component": 1,
          "observation_component": 1,
          "provider_count": 16,
          "plan_observation_count": 20
        },
        "reliability": "high",
        "members": [
          {
            "provider": "mailzzy",
            "usd": 9.5
          },
          {
            "provider": "mailercloud",
            "usd": 10
          },
          {
            "provider": "senderkit",
            "usd": 19
          },
          {
            "provider": "resend",
            "usd": 20
          },
          {
            "provider": "nitrosend",
            "usd": 20
          },
          {
            "provider": "mailchimp",
            "usd": 20.55
          },
          {
            "provider": "qualisend",
            "usd": 22
          },
          {
            "provider": "mailerlite",
            "usd": 25
          },
          {
            "provider": "mailrith",
            "usd": 49
          },
          {
            "provider": "fnlowl",
            "usd": 54
          },
          {
            "provider": "plumail",
            "usd": 55.86
          },
          {
            "provider": "mailcheer",
            "usd": 55.86
          },
          {
            "provider": "activecampaign",
            "usd": 64
          },
          {
            "provider": "misarmail_mcp",
            "usd": 124.99
          },
          {
            "provider": "sendsets",
            "usd": 697
          },
          {
            "provider": "customer_io",
            "usd": 1000
          }
        ],
        "p25": 20,
        "p75": 57.9
      },
      {
        "tier": "team_sme",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 147.06,
        "provider_count": 9,
        "plan_observation_count": 10,
        "data_confidence": 0.7,
        "data_confidence_basis": {
          "provider_component": 0.75,
          "observation_component": 0.5,
          "provider_count": 9,
          "plan_observation_count": 10
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "kindlesms",
            "usd": 6.6
          },
          {
            "provider": "onesignal",
            "usd": 19
          },
          {
            "provider": "resend",
            "usd": 90
          },
          {
            "provider": "nitrosend",
            "usd": 100
          },
          {
            "provider": "plumail",
            "usd": 147.06
          },
          {
            "provider": "mailcheer",
            "usd": 147.06
          },
          {
            "provider": "mailrith",
            "usd": 149
          },
          {
            "provider": "mara",
            "usd": 299
          },
          {
            "provider": "ngrowai",
            "usd": 525
          }
        ],
        "p25": 90,
        "p75": 149
      },
      {
        "tier": "enterprise",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 222.5,
        "provider_count": 2,
        "plan_observation_count": 2,
        "data_confidence": 0.15,
        "data_confidence_basis": {
          "provider_component": 0.17,
          "observation_component": 0.1,
          "provider_count": 2,
          "plan_observation_count": 2
        },
        "reliability": "low",
        "members": [
          {
            "provider": "activecampaign",
            "usd": 145
          },
          {
            "provider": "nitrosend",
            "usd": 300
          }
        ]
      }
    ],
    "pricing_coverage": {
      "listings_with_price_capture": 34,
      "listings_with_observed_public_price": 25,
      "normalized_observations": 47,
      "comparable_providers": 22,
      "strict_cohorts": 4,
      "exclusion_reasons": {
        "ambiguous_cadence": 9,
        "usage_not_monthly": 6,
        "one_time": 18
      }
    },
    "pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
    "pricing_excluded_observations": {
      "ambiguous_cadence": 9,
      "usage_not_monthly": 6,
      "one_time": 18
    },
    "billing_mix": {
      "freemium": 12,
      "subscription": 8,
      "free": 1,
      "usage": 4
    },
    "free_tier_share": 0.52,
    "top_providers": [
      {
        "agent_id": "agent_email_api",
        "name": "MailerAstro",
        "price": {
          "observed": false,
          "billing": "failed_to_load",
          "lowest_monthly_usd": null,
          "monthly_usd": null,
          "headline": "No public price found",
          "summary": "No public price found on the vendor site."
        },
        "observed": false
      },
      {
        "agent_id": "mailerlite",
        "name": "Mailerlite",
        "price": {
          "commercial": {
            "entry_offer": {
              "line": "Comfort",
              "monthly_native": 12,
              "monthly_usd": 12,
              "commitment": "monthly",
              "basis": "$12/month",
              "billing_verified": true
            },
            "annual_option": {
              "line": "Comfort (annual billing)",
              "monthly_equivalent_native": 10.8,
              "total_native": 129.6
            },
            "currency": "USD",
            "lines": [
              {
                "name": "Power",
                "price": "$25/month",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "Power (annual billing)",
                "price": "$22.50/month billed yearly",
                "kind": "base_subscription",
                "billed": "annually"
              },
              {
                "name": "Comfort",
                "price": "$12/month",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "Comfort (annual billing)",
                "price": "$10.80/month billed yearly",
                "kind": "base_subscription",
                "billed": "annually"
              },
              {
                "name": "Free",
                "price": "$0/month",
                "kind": "free",
                "billed": "monthly"
              },
              {
                "name": "Enterprise",
                "price": "Custom",
                "kind": "custom"
              }
            ]
          },
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 12,
          "monthly_usd": 12,
          "headline": "Free plan; paid from $12/mo; $10.8/mo equivalent billed annually",
          "summary": "Free plan; paid from $12/mo; $10.8/mo equivalent billed annually. MailerLite offers a free plan for up to 250 subscribers, paid Comfort and Power plans starting at $12 and $25 per month, and custom Enterprise pricing."
        },
        "observed": true
      },
      {
        "agent_id": "nitrosend",
        "name": "nitrosend",
        "price": {
          "commercial": {
            "entry_offer": {
              "line": "PRO",
              "monthly_native": 20,
              "monthly_usd": 20,
              "commitment": "monthly",
              "basis": "$20/month",
              "billing_verified": true
            },
            "currency": "USD",
            "lines": [
              {
                "name": "FREE",
                "price": "$0",
                "kind": "free",
                "billed": "monthly"
              },
              {
                "name": "PRO",
                "price": "$20 per month",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "ULTRA",
                "price": "$100 per month",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "ENTERPRISE",
                "price": "$300 per month",
                "kind": "base_subscription",
                "billed": "monthly"
              }
            ]
          },
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 20,
          "monthly_usd": 20,
          "headline": "Free plan; paid from $20/mo",
          "summary": "Free plan; paid from $20/mo. Nitrosend offers a free tier and paid plans from $20 per month, with higher tiers increasing email volume, AI actions, brands, seats, and enterprise features."
        },
        "observed": true
      },
      {
        "agent_id": "onesignal",
        "name": "OneSignal",
        "price": {
          "commercial": {
            "entry_offer": {
              "line": "Growth",
              "monthly_native": 19,
              "monthly_usd": 19,
              "commitment": "monthly",
              "basis": "$19/month",
              "billing_verified": true
            },
            "currency": "USD",
            "lines": [
              {
                "name": "Free",
                "price": "$0/mo",
                "kind": "free",
                "billed": "monthly"
              },
              {
                "name": "Growth",
                "price": "Starts at $19/mo",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "Professional",
                "price": "Custom",
                "kind": "custom"
              },
              {
                "name": "Enterprise",
                "price": "Custom",
                "kind": "custom"
              }
            ]
          },
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 19,
          "monthly_usd": 19,
          "headline": "Free plan; paid from $19/mo",
          "summary": "Free plan; paid from $19/mo. OneSignal offers a permanent free plan, a Growth plan starting at $19 per month plus channel usage costs, and custom-priced Professional and Enterprise plans."
        },
        "observed": true
      },
      {
        "agent_id": "resend",
        "name": "Resend",
        "price": {
          "commercial": {
            "entry_offer": {
              "line": "Pro",
              "monthly_native": 20,
              "monthly_usd": 20,
              "commitment": "monthly",
              "basis": "$20/month",
              "billing_verified": true
            },
            "rates": [
              {
                "line": "Email overage",
                "per": "per unit",
                "text": "$0.9 per unit"
              },
              {
                "line": "Automations overage",
                "per": "per per run",
                "text": "$0 per per run"
              }
            ],
            "currency": "USD",
            "lines": [
              {
                "name": "Free",
                "price": "$0 / mo",
                "kind": "free",
                "billed": "monthly"
              },
              {
                "name": "Pro",
                "price": "$20 / mo",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "Scale",
                "price": "$90 / mo",
                "kind": "base_subscription",
                "billed": "monthly"
              },
              {
                "name": "Custom",
                "price": "Contact us",
                "kind": "custom"
              },
              {
                "name": "Email overage",
                "price": "$0.90 / 1,000",
                "kind": "usage_rate",
                "unit": "unit",
                "billed": "usage"
              },
              {
                "name": "Automations overage",
                "price": "$0.0015 / per run",
                "kind": "usage_rate",
                "unit": "per run",
                "billed": "usage"
              }
            ]
          },
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 20,
          "monthly_usd": 20,
          "headline": "Free plan; paid from $20/mo",
          "summary": "Free plan; paid from $20/mo. Resend offers a permanent free plan with 3,000 emails per month, paid plans from $20 per month, usage-based overages, and custom enterprise pricing."
        },
        "observed": true
      }
    ],
    "suggested_next_calls": [
      {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "email-marketing-personalisation"
        },
        "purpose": "full observed price distribution + per-tier medians for this niche"
      },
      {
        "tool": "niche_report",
        "arguments": {
          "niche": "email-marketing-personalisation",
          "response_mode": "full"
        },
        "purpose": "the complete report incl. index series and tier decomposition"
      },
      {
        "tool": "suggest_alternatives",
        "arguments": {
          "agent_id": "agent_email_api"
        },
        "purpose": "comparable (optionally cheaper) providers to a named agent"
      },
      {
        "tool": "get_agent_profile",
        "arguments": {
          "agent_id": "agent_email_api"
        },
        "purpose": "full profile, integrations and pricing for one provider"
      }
    ]
  }
}
Full market

24 providers, one sortable view

Dense enough for many listings; progressive disclosure keeps mobile usable.

ProviderTypeFromVs niche medianLiveness
Mailerliteemail marketing and automation platform for creating campaigns, managing subscribers, and building automated email workflows
mcp$12from / mo67.6% below88% livemcp67.6% below median88% live
nitrosendemail marketing automation including campaign creation, contact management, automation flows, transactional email, and performance tracking
mcp$20from / mo45.9% below88% livemcp45.9% below median88% live
OneSignalsends targeted customer engagement messages across push notifications, email, SMS/RCS, and in-app messaging, and manages audiences and lifecycle journeys
mcp$19from / mo48.6% below88% livemcp48.6% below median88% live
ResendSends transactional and marketing emails at scale, manages contacts, and monitors email deliverability and domain reputation
mcp$20from / mo45.9% below88% livemcp45.9% below median88% live
SenderKitmanages transactional messaging templates and delivery across email, SMS, push, and web-push channels
mcp$5from / mo86.5% below88% livemcp86.5% below median88% live
Drip Campaign Builder Ai AgentDesigns multi-step email drip sequences with trigger conditions, timing intervals, content briefs, and behavioral branching to guide subscribers from interest…
agent$9from / mo75.7% below88% liveagent75.7% below median88% live
Fnlowlfnlowl is a website lead-capture and email toolkit. This server lets an AI assistant read widgets, leads and analytics, and create or edit widgets, email seque…
mcp$9from / mo75.7% below88% livemcp75.7% below median88% live
KindlesmsThe Fastest Way to Reach Your Customers with SMS Launch campaigns in minutes, not days. Automate outreach, manage contacts, and convert more leads with our pow…
mcp$8.52from / mo77% below100% livemcp77% below median100% live
Klaviyo Ai Marketing AgentCreates, launches, and optimizes marketing campaigns automatically by analyzing a company's website, generating on-brand campaigns, email flows, and signup for…
agentFree tierpaid plans vary—88% liveagent88% live
MailcheerSend transactional email and newsletter campaigns from an agent: subscribers, segments, suppression list, sending and stats — on one API key. Runs on Amazon SE…
mcp$21.27from / mo42.5% below100% livemcp42.5% below median100% live
MailercloudConnect AI assistants to Mailercloud, the email marketing platform — campaigns, contacts, lists, templates, sending, plus AI campaign analysis and deliverabili…
mcp$10from / mo73% below88% livemcp73% below median88% live
MailrithMailrith is an email marketing automation platform without subscriber-based pricing. Connect Amazon SES, SendGrid, Postmark, and other email delivery services…
mcp$29from / mo21.6% below100% livemcp21.6% below median100% live
MailzzyMailzzy connects your AI assistant to your Mailzzy email marketing account. Ask it to find or add contacts, build a segment from a description, write and save…
mcp$9from / mo75.7% below86% livemcp75.7% below median86% live
MMisarmailSend transactional email, run multi-step campaigns, manage contacts, segments and automations, A/B test, warm up domains and audit deliverability — from any AI…
mcp$49.99from / mo35.1% above88% livemcp35.1% above median88% live
Ngrowaiautomates AI-powered marketing campaigns (push notifications and email) for app/web funnels, including segmentation, content generation, A/B testing, and deliv…
agent$300from / mo710.8% above88% liveagent710.8% above median88% live
Outreach2dayCold email infrastructure: check and buy domains, create mailboxes, run warm-up and campaigns. Orders go through Stripe checkout you approve.
mcp$0.42from / mo98.9% below88% livemcp98.9% below median88% live
PlumailSend transactional email and newsletter campaigns from an agent: subscribers, segments, suppression list, sending and stats — on one API key. Runs on Amazon SE…
mcp$21.27from / mo42.5% below88% livemcp42.5% below median88% live
QualisendQualisend verifies email addresses and cleans lists in real time to protect deliverability and sender reputation. Ask an agent to check a single address, a ba…
mcp$22from / mo40.5% below88% livemcp40.5% below median88% live
SendsetsThe cold email API for AI agents. Connect and warm up sending mailboxes, build sequences, add leads, launch campaigns, and read and answer replies. Send tools…
mcp$697from / mo1783.8% above88% livemcp1783.8% above median88% live
MailchimpMailchimp is an email marketing and automation platform providing campaign templates, audience segmentation, and performance analytics to drive engagement and…
mcp$20.18from / mo45.5% below100% livemcp45.5% below median100% live
ActivecampaignMarketing automation platform with AI agents that handle email, SMS, and WhatsApp campaigns. Features autonomous marketing capabilities, brand memory, and inte…
agent$15from / mo59.5% below88% liveagent59.5% below median88% live
Customer IoCustomer engagement platform with AI Agent for automated campaign creation, audience segmentation, and personalized messaging across email, SMS, push, and in-a…
agent$100from / mo170.3% above88% liveagent170.3% above median88% live
Flodesk StudioAI email design app that turns prompts, copy, and brand details into on-brand HTML emails. Users can refine designs through chat or manual editing, then send v…
agentFreefree to use—88% liveagent88% live
MaraAI email marketer that drafts, sends, tests, and follows up on lifecycle emails for SaaS products, including welcomes, trial nudges, conversion emails, and win…
agent$99from / mo167.6% above88% liveagent167.6% above median88% live
Showing only providers with a published price or a free plan. $29 = lowest observed monthly · Free = free to use · Free tier = free plan + paid options.