Programmatic Advertising Platform
Query this niche via MCP
niche_report({ niche: "programmatic-advertising-platform" })Agents · median
MCP servers · median
$97/mo
All plans — Agents vs MCPs
each dot = one provider · log scaleMCP servers $97
Google Ads · $7
googleads · $10
youtube · $10
spendict · $19
adsdoneeasy · $30
Adcritter Builder · $149
gam · $33
Opus Growth · $49
spendict · $49
Contact Ekmv Meta Ads · $69
ads · $97
Ads Mcp · $99
Adcritter Builder · $899
adsdoneeasy · $70
Opus Growth · $99
Contact Ekmv Meta Ads · $149
spendict · $199
Ads Mcp · $249
adsdoneeasy · $100
Opus Growth · $299
$10
$25
$50
$100
$250
$500
$1,000
AgentsMCP serversshaded = middle half · line = median
All plans
20 pricedProvidervs its cohort medianMonthly
Google Adsmcp
$7 below
googleadsmcp
$10 below
youtubemcp
$10 below
spendictmcp
$19 below
adsdoneeasymcp
$30 below
gammcp
$33 below
Opus Growthmcp
$49 below
spendictmcp
$49 below
Contact Ekmv Meta Adsmcp
$69 below
adsdoneeasymcp
$70 below
adsmcp
$97 ~median
Ads Mcpmcp
$99 ~median
Opus Growthmcp
$99 ~median
adsdoneeasymcp
$100 ~median
Adcritter Buildermcp
$149 above
Contact Ekmv Meta Adsmcp
$149 above
spendictmcp
$199 above
Ads Mcpmcp
$249 above
Opus Growthmcp
$299 above
Adcritter Buildermcp
$899 above
Position is relative to the provider's own delivery-type median at this tier — never a blended one.
This page is the human view of the MCP answer. The same structured `niche_report` / `price_benchmark` an agent receives over MCP or REST.
niche_reportprice_benchmark
See the MCP response behind this pageniche_report
{
"niche": "programmatic-advertising-platform",
"parent_sector": "sales-marketing-revops",
"provider_type_pricing": {
"slug": "programmatic-advertising-platform",
"pricing_basis": "lowest_observed_monthly_usd",
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},
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"publishable": true,
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}
},
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"recommendation_reason": "Choose the cohort according to the commercial delivery type being assessed.",
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"billing": "unspecified_period",
"unit": "flat",
"price": "Contact us",
"monthly_usd": null
}
]
}
],
"coverage": {
"priced_providers": 16,
"normalized_observations": 24,
"comparable_providers": 13,
"strict_cohorts": 4,
"exclusion_reasons": {
"free_or_zero": 2,
"ambiguous_cadence": 8,
"usage_not_monthly": 8,
"one_time": 2,
"promo": 1
}
}
}
},
"billingMix": {
"subscription": 5,
"freemium": 8,
"free": 1,
"usage": 2,
"contact_sales": 1
},
"freeTierShare": 0.53,
"medianLowestUsd": 50
},
"movement": {
"niche": "programmatic-advertising-platform",
"sector": "sales-marketing-revops",
"pricedNow": 13,
"pairs": 12,
"repriced": [
{
"handle": "opus_growth",
"from": 49.99,
"to": 49,
"pct": -2
},
{
"handle": "gam",
"from": 33.88,
"to": 33.66,
"pct": -0.6
}
],
"newlyPriced": [
"adsdoneeasy"
],
"droppedFromPriced": [],
"likeForLikePct": -0.2,
"kind": "mixed",
"narrative": "Repricing + composition: 2 agents repriced — all down (avg -0.2%); 1 newly published pricing."
},
"index_series": {
"series": [
{
"day": "2026-08-01",
"index": 100,
"pairs": 13,
"dayChangePct": 0
},
{
"day": "2026-08-02",
"index": 100,
"pairs": 13,
"dayChangePct": 0
},
{
"day": "2026-08-03",
"index": 100,
"pairs": 13,
"dayChangePct": 0
},
{
"day": "2026-08-04",
"index": 100,
"pairs": 13,
"dayChangePct": 0
},
{
"day": "2026-08-05",
"index": 100,
"pairs": 15,
"dayChangePct": 0
},
{
"day": "2026-08-06",
"index": 100,
"pairs": 14,
"dayChangePct": 0
},
{
"day": "2026-08-07",
"index": 100,
"pairs": 14,
"dayChangePct": 0
},
{
"day": "2026-08-08",
"index": 100,
"pairs": 14,
"dayChangePct": 0
},
{
"day": "2026-08-09",
"index": 100,
"pairs": 14,
"dayChangePct": 0
},
{
"day": "2026-08-10",
"index": 100,
"pairs": 14,
"dayChangePct": 0
},
{
"day": "2026-08-11",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-08-12",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-08-13",
"index": 100,
"pairs": 17,
"dayChangePct": 0
},
{
"day": "2026-08-14",
"index": 100,
"pairs": 16,
"dayChangePct": 0
},
{
"day": "2026-08-15",
"index": 100,
"pairs": 15,
"dayChangePct": 0
},
{
"day": "2026-08-16",
"index": 100,
"pairs": 15,
"dayChangePct": 0
},
{
"day": "2026-08-17",
"index": 100,
"pairs": 18,
"dayChangePct": 0
},
{
"day": "2026-08-18",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-19",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-20",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-21",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-22",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-23",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-24",
"index": 100,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-25",
"index": 99.834,
"pairs": 20,
"dayChangePct": -0.17
},
{
"day": "2026-08-26",
"index": 99.834,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-27",
"index": 99.834,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-28",
"index": 99.834,
"pairs": 20,
"dayChangePct": 0
},
{
"day": "2026-08-29",
"index": 99.834,
"pairs": 23,
"dayChangePct": 0
},
{
"day": "2026-08-30",
"index": 99.834,
"pairs": 23,
"dayChangePct": 0
}
],
"latest": 99.834,
"day_change_pct": 0,
"methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
},
"top_agents": [
{
"agent_id": "adcritter_builder",
"name": "AdCritter_Builder",
"url": "https://adcritter.ai",
"short_summary": "enables agents to integrate advertising channels (Connected TV, Digital Billboards, Internet Display, Streaming Audio) and build ad platforms",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 149,
"monthly_usd": 149,
"headline": "Free tier, then from $149/mo",
"summary": "Free tier, then from $149/mo. AdCritter offers a free plan, $149/month Basic, $899/month Pro, and custom Enterprise pricing, with additional usage fees listed for ad spend, tokens, and support incidents."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "ads",
"name": "AdKit",
"url": "https://adkit.so/features/ads-mcp",
"short_summary": "Run ad campaigns and browse ad libraries on Meta, Google, and TikTok platforms through AI agents",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 97,
"monthly_usd": 97,
"headline": "From $97/mo",
"summary": "From $97/mo. AdKit offers Single Project at $49/month or $29/month billed yearly, and Multiple Projects at $97/month or $49/month billed yearly, with a 7-day trial."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "ads_mcp",
"name": "PaidSync",
"url": "https://paidsync.ai",
"short_summary": "manages paid advertising campaigns across multiple platforms through conversational AI interface",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 99,
"monthly_usd": 99,
"headline": "Free tier, then from $99/mo",
"summary": "Free tier, then from $99/mo. PaidSync offers a permanent free plan, Pro at $99/month, Team at $249/month, and custom-priced fully managed services."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "gam",
"name": "Orbiads",
"url": "https://orbiads.com/",
"short_summary": "automates Google Ad Manager operations including creating, deploying, and optimizing advertising campaigns",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 33.66,
"monthly_usd": 39.07,
"headline": "Free tier, then from $33.66/mo",
"summary": "Free tier, then from $33.66/mo. OrbiAds offers free reads and reports, a €29/month subscription with 50 credits, and €29 one-time 50-credit top-up packs."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "madgicx_meta_ads_mcp",
"name": "Madgicx",
"url": "https://mcp-docs.madgicx.com/docs",
"short_summary": "manages Facebook and Google Ads through natural language conversations",
"price": {
"observed": false,
"billing": "not_found",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "No public price found on the vendor site."
},
"evidence_quality": "high",
"upvotes": 0
},
{
"agent_id": "adsdoneeasy",
"name": "Adsdoneeasy",
"url": "https://adsdoneeasy.com",
"short_summary": "Create, optimize, and publish Google Ads Search campaigns. Analyze websites, research keywords, and generate ads; review quality, sync metrics, and publish pau…",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 29.9,
"monthly_usd": 29.9,
"headline": "From $29.9/mo",
"summary": "From $29.9/mo. AdsDoneEasy offers three monthly subscription plans starting at $29.90/mo, with a 20% launch-discount price also displayed for each plan."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "adsplanner_ai",
"name": "Adsplanner Ai",
"url": "https://adsplanner.ai/use-case/smb/",
"short_summary": "generates and optimizes on-brand ad creatives and copy for paid advertising, with optional end-to-end ad account management",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 990,
"monthly_usd": 990,
"headline": "From $990/mo",
"summary": "From $990/mo. Adsplanner.ai publicly lists a subscription price of $990 per month, with a 7-day free trial and 30-day money-back guarantee."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "agentiq",
"name": "Agentiq",
"url": "https://moltad.net",
"short_summary": "In zero-click / agent-mediated commerce, the scarce inventory isn't a human's eyeballs — it's the AI agent's own context and recommendation path. MoltAd lets a…",
"price": {
"observed": true,
"billing": "usage",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "Paid (price not published)",
"summary": "MoltAd uses credit-based usage pricing, with 100 credits equal to $1.00 USD and unit rates varying by ad action."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "bidmachine_ad_exchange",
"name": "AI Budgeting Agent",
"url": "https://bidmachine.io/",
"short_summary": "Provides a mobile in-app ad exchange and SDK-first monetization platform connecting publishers, advertisers, agencies, and DSPs; the described agentic layer ex…",
"price": {
"observed": false,
"billing": "not_found",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "BidMachine’s homepage describes advertising and monetization solutions but does not publish pricing."
},
"evidence_quality": "medium",
"upvotes": 0
},
{
"agent_id": "contact_ekmv_meta_ads",
"name": "Contact Ekmv Meta Ads",
"url": "https://www.autoady.io/mcp",
"short_summary": "MCP server (no description provided).",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 69,
"monthly_usd": 69,
"headline": "Free tier, then from $69/mo",
"summary": "Free tier, then from $69/mo. AutoAdy offers a permanent free plan, with paid Pro and Agency plans priced at $69 and $149 per month."
},
"evidence_quality": "medium",
"upvotes": 0
}
],
"platforms_also_here": [],
"page_url": "https://agentery.com/market/programmatic-advertising-platform",
"summary": {
"niche": "programmatic-advertising-platform",
"sector": "sales-marketing-revops",
"pricing_by_provider_type": {
"headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Pro median $69/mo (7 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
"benchmarks": [
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "pro",
"buyer_tier_label": "Pro",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 7,
"reliability": "medium",
"median": 69,
"p25": 49,
"p75": 98,
"status": "ok"
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "individual",
"buyer_tier_label": "Individual",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 6,
"reliability": "medium",
"median": 14.5,
"p25": 10,
"p75": 27.17,
"status": "ok"
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "team_sme",
"buyer_tier_label": "Team / SME",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 5,
"reliability": "medium",
"median": 149,
"p25": 99,
"p75": 199,
"status": "ok"
},
{
"provider_type": "mcp",
"provider_type_label": "MCP servers",
"buyer_tier": "enterprise",
"buyer_tier_label": "Enterprise",
"pricing_unit": "flat",
"pricing_unit_label": "flat monthly",
"comparable_provider_count": 2,
"reliability": "low",
"median": null,
"p25": null,
"p75": null,
"status": "observed_offers_only",
"observed_offers": [
99.9,
299
]
}
],
"warnings": [
"This niche currently has sufficient MCP pricing but insufficient agent pricing."
],
"full_pricing_via": {
"tool": "price_benchmark",
"arguments": {
"niche": "programmatic-advertising-platform"
},
"note": "add provider_type + buyer_tier for a specific cohort"
}
},
"page_url": "https://agentery.com/market/programmatic-advertising-platform",
"counts": {
"listings_with_price_capture": 22,
"listings_with_observed_public_price": 17,
"providers_with_numeric_monthly_price_latest_scan": 13,
"like_for_like_comparable_pairs": 12
},
"movement": {
"d": {
"published": false,
"value_pct": null,
"held_reason": null
},
"w": {
"published": false,
"value_pct": null,
"held_reason": null
},
"m": {
"published": false,
"value_pct": null,
"held_reason": null
}
},
"pricing_version": "cohorts-1",
"pricing_status": "ok",
"pricing_by_tier": [
{
"tier": "individual",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 19,
"provider_count": 7,
"plan_observation_count": 7,
"data_confidence": 0.54,
"data_confidence_basis": {
"provider_component": 0.58,
"observation_component": 0.35,
"provider_count": 7,
"plan_observation_count": 7
},
"reliability": "medium",
"members": [
{
"provider": "google_ads",
"usd": 7
},
{
"provider": "googleads",
"usd": 10
},
{
"provider": "youtube",
"usd": 10
},
{
"provider": "spendict",
"usd": 19
},
{
"provider": "adsdoneeasy",
"usd": 29.9
},
{
"provider": "mindra",
"usd": 50
},
{
"provider": "adcritter_builder",
"usd": 149
}
],
"p25": 10,
"p75": 39.95
},
{
"tier": "pro",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 83,
"provider_count": 8,
"plan_observation_count": 9,
"data_confidence": 0.62,
"data_confidence_basis": {
"provider_component": 0.67,
"observation_component": 0.45,
"provider_count": 8,
"plan_observation_count": 9
},
"reliability": "medium",
"members": [
{
"provider": "gam",
"usd": 33.06
},
{
"provider": "spendict",
"usd": 49
},
{
"provider": "opus_growth",
"usd": 49
},
{
"provider": "contact_ekmv_meta_ads",
"usd": 69
},
{
"provider": "ads",
"usd": 97
},
{
"provider": "ads_mcp",
"usd": 99
},
{
"provider": "mindra",
"usd": 150
},
{
"provider": "adcritter_builder",
"usd": 899
}
],
"p25": 49,
"p75": 111.75
},
{
"tier": "team_sme",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 149,
"provider_count": 5,
"plan_observation_count": 5,
"data_confidence": 0.38,
"data_confidence_basis": {
"provider_component": 0.42,
"observation_component": 0.25,
"provider_count": 5,
"plan_observation_count": 5
},
"reliability": "medium",
"members": [
{
"provider": "adsdoneeasy",
"usd": 69.9
},
{
"provider": "opus_growth",
"usd": 99
},
{
"provider": "contact_ekmv_meta_ads",
"usd": 149
},
{
"provider": "spendict",
"usd": 199
},
{
"provider": "ads_mcp",
"usd": 249
}
],
"p25": 99,
"p75": 199
},
{
"tier": "enterprise",
"currency": "USD",
"period": "month",
"unit": "flat",
"median": 299,
"provider_count": 3,
"plan_observation_count": 3,
"data_confidence": 0.23,
"data_confidence_basis": {
"provider_component": 0.25,
"observation_component": 0.15,
"provider_count": 3,
"plan_observation_count": 3
},
"reliability": "low",
"members": [
{
"provider": "adsdoneeasy",
"usd": 99.9
},
{
"provider": "opus_growth",
"usd": 299
},
{
"provider": "adsplanner_ai",
"usd": 990
}
]
}
],
"pricing_coverage": {
"listings_with_price_capture": 22,
"listings_with_observed_public_price": 17,
"normalized_observations": 24,
"comparable_providers": 13,
"strict_cohorts": 4,
"exclusion_reasons": {
"free_or_zero": 2,
"ambiguous_cadence": 8,
"usage_not_monthly": 8,
"one_time": 2,
"promo": 1
}
},
"pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
"pricing_excluded_observations": {
"free_or_zero": 2,
"ambiguous_cadence": 8,
"usage_not_monthly": 8,
"one_time": 2,
"promo": 1
},
"billing_mix": {
"subscription": 5,
"freemium": 8,
"free": 1,
"usage": 2,
"contact_sales": 1
},
"free_tier_share": 0.53,
"top_providers": [
{
"agent_id": "adcritter_builder",
"name": "AdCritter_Builder",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 149,
"monthly_usd": 149,
"headline": "Free tier, then from $149/mo",
"summary": "Free tier, then from $149/mo. AdCritter offers a free plan, $149/month Basic, $899/month Pro, and custom Enterprise pricing, with additional usage fees listed for ad spend, tokens, and support incidents."
},
"observed": true
},
{
"agent_id": "ads",
"name": "AdKit",
"price": {
"observed": true,
"billing": "subscription",
"lowest_monthly_usd": 97,
"monthly_usd": 97,
"headline": "From $97/mo",
"summary": "From $97/mo. AdKit offers Single Project at $49/month or $29/month billed yearly, and Multiple Projects at $97/month or $49/month billed yearly, with a 7-day trial."
},
"observed": true
},
{
"agent_id": "ads_mcp",
"name": "PaidSync",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 99,
"monthly_usd": 99,
"headline": "Free tier, then from $99/mo",
"summary": "Free tier, then from $99/mo. PaidSync offers a permanent free plan, Pro at $99/month, Team at $249/month, and custom-priced fully managed services."
},
"observed": true
},
{
"agent_id": "gam",
"name": "Orbiads",
"price": {
"observed": true,
"billing": "freemium",
"lowest_monthly_usd": 33.66,
"monthly_usd": 39.07,
"headline": "Free tier, then from $33.66/mo",
"summary": "Free tier, then from $33.66/mo. OrbiAds offers free reads and reports, a €29/month subscription with 50 credits, and €29 one-time 50-credit top-up packs."
},
"observed": true
},
{
"agent_id": "madgicx_meta_ads_mcp",
"name": "Madgicx",
"price": {
"observed": false,
"billing": "not_found",
"lowest_monthly_usd": null,
"monthly_usd": null,
"headline": "No public price found",
"summary": "No public price found on the vendor site."
},
"observed": false
}
],
"suggested_next_calls": [
{
"tool": "price_benchmark",
"arguments": {
"niche": "programmatic-advertising-platform"
},
"purpose": "full observed price distribution + per-tier medians for this niche"
},
{
"tool": "niche_report",
"arguments": {
"niche": "programmatic-advertising-platform",
"response_mode": "full"
},
"purpose": "the complete report incl. index series and tier decomposition"
},
{
"tool": "suggest_alternatives",
"arguments": {
"agent_id": "adcritter_builder"
},
"purpose": "comparable (optionally cheaper) providers to a named agent"
},
{
"tool": "get_agent_profile",
"arguments": {
"agent_id": "adcritter_builder"
},
"purpose": "full profile, integrations and pricing for one provider"
}
]
}
}Full market
14 providers, one sortable view
Dense enough for many listings; progressive disclosure keeps mobile usable.
ProviderTypeFromVs niche medianLiveness
AdCritter_Builderenables agents to integrate advertising channels (Connected TV, Digital Billboards, Internet Display, Streaming Audio) and build ad platforms
AdKitRun ad campaigns and browse ad libraries on Meta, Google, and TikTok platforms through AI agents
PaidSyncmanages paid advertising campaigns across multiple platforms through conversational AI interface
Orbiadsautomates Google Ad Manager operations including creating, deploying, and optimizing advertising campaigns
AdsdoneeasyCreate, optimize, and publish Google Ads Search campaigns. Analyze websites, research keywords, and generate ads; review quality, sync metrics, and publish pau…
Adsplanner Aigenerates and optimizes on-brand ad creatives and copy for paid advertising, with optional end-to-end ad account management
Contact Ekmv Meta AdsMCP server (no description provided).
Google AdsAdplane connects Google Ads to Claude and other MCP clients. Ask questions in plain language and get answers from live account data, then build and change camp…
MindraAssembles specialized multi-agent teams that plan, coordinate, and take real actions across a user's stack (e.g. auditing ad spend, pausing/scaling campaigns,…
Opus GrowthOpus Growth turns your AI assistant into a full ad operator across Google, Meta, Microsoft, TikTok and LinkedIn Ads — plus Google Analytics, Search Console, Bu…
RtblintOpenRTB validation MCP server for real-time bidding. Every auction is a JSON bid request and bid response; payloads that fail the spec lose impressions, break…
SpendictFour MCP tools, one performance marketer's judgment — design targeting, audit a campaign build, gate an ad creative before spend, and diagnose a live campaign.…GAGoogle AdsGoogle Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings,…
mcp$10from / mo88% below100% liveShowing only providers with a published price or a free plan. $29 = lowest observed monthly · Free = free to use · Free tier = free plan + paid options.