Programmatic Advertising Platform

{
  "niche": "programmatic-advertising-platform",
  "parent_sector": "sales-marketing-revops",
  "provider_type_pricing": {
    "slug": "programmatic-advertising-platform",
    "pricing_basis": "lowest_observed_monthly_usd",
    "provider_type_methodology": "commercial-form-v2",
    "provider_type_methodology_published_at": "2026-07-31",
    "blended": {
      "median": 83,
      "p25": null,
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      "providers": 8
    },
    "by_provider_type": {
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        "publishable": false,
        "confidence": "insufficient",
        "reason": "Fewer than three comparable priced Agent-economy products are available."
      },
      "mcp": {
        "median": 69,
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        "publishable": true,
        "confidence": "moderate"
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    },
    "recommended_cohort": null,
    "recommendation_reason": "Choose the cohort according to the commercial delivery type being assessed.",
    "fallback_context": null,
    "context_note": null
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  "crowding_level": "empty",
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    "seo-content-agent",
    "brand-mention-monitoring",
    "competitive-monitoring-scraper",
    "ai-presentation-deck",
    "ad-creative-generation"
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  "market_pulse": {
    "pulse": 58,
    "drivers": [
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      "4 new builders in 30d"
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    "price_move_30d_pct": 17.9,
    "money_share": 0.4444444444444444,
    "entry_rate": 0.18181818181818182,
    "alive_share": 1
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  "price_move": {
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    "comparable_agents": 8,
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    "confidence": "high",
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    },
    "tier_own_move": {
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      "m": {
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    },
    "tier_agents": {
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    "obs_range": {
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    "tier_obs_range": {
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  },
  "pricing": {
    "sampleSize": 17,
    "observed": 9,
    "byPersona": {
      "free": {
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        "median": null,
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        "usageShare": 0.14
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      "individual": {
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      },
      "pro": {
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      "team_sme": {
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      "enterprise": {
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    },
    "byPersonaMonthly": {
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        "usageShare": 0.14,
        "mixedBilling": true,
        "monthlyComparable": false
      },
      "individual": {
        "nMonthly": 2,
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        "monthlyComparable": true
      },
      "pro": {
        "nMonthly": 9,
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      "team_sme": {
        "nMonthly": 4,
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      "enterprise": {
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      }
    },
    "byTierCohorts": {
      "status": "ok",
      "cohorts": [
        {
          "tier": "individual",
          "currency": "USD",
          "period": "month",
          "unit": "flat",
          "median": 84,
          "provider_count": 2,
          "plan_observation_count": 2,
          "data_confidence": 0.15,
          "data_confidence_basis": {
            "provider_component": 0.17,
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            "provider_count": 2,
            "plan_observation_count": 2
          },
          "reliability": "low",
          "members": [
            {
              "provider": "spendict",
              "usd": 19
            },
            {
              "provider": "adcritter_builder",
              "usd": 149
            }
          ]
        },
        {
          "tier": "pro",
          "currency": "USD",
          "period": "month",
          "unit": "flat",
          "median": 83,
          "provider_count": 8,
          "plan_observation_count": 8,
          "data_confidence": 0.61,
          "data_confidence_basis": {
            "provider_component": 0.67,
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            "provider_count": 8,
            "plan_observation_count": 8
          },
          "reliability": "medium",
          "members": [
            {
              "provider": "gam",
              "usd": 33.06
            },
            {
              "provider": "spendict",
              "usd": 49
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            {
              "provider": "opus_growth",
              "usd": 49.99
            },
            {
              "provider": "contact_ekmv_meta_ads",
              "usd": 69
            },
            {
              "provider": "ads",
              "usd": 97
            },
            {
              "provider": "ads_mcp",
              "usd": 99
            },
            {
              "provider": "mindra",
              "usd": 400
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            {
              "provider": "adcritter_builder",
              "usd": 899
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          ],
          "p25": 49.74,
          "p75": 174.25
        },
        {
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          "currency": "USD",
          "period": "month",
          "unit": "flat",
          "median": 174,
          "provider_count": 4,
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          "data_confidence": 0.31,
          "data_confidence_basis": {
            "provider_component": 0.33,
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            "plan_observation_count": 4
          },
          "reliability": "low",
          "members": [
            {
              "provider": "opus_growth",
              "usd": 99.99
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            {
              "provider": "contact_ekmv_meta_ads",
              "usd": 149
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            {
              "provider": "spendict",
              "usd": 199
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            {
              "provider": "ads_mcp",
              "usd": 249
            }
          ]
        }
      ],
      "rejected": {
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      "evidence": {
        "status": "ok",
        "single_observations": [],
        "observed_offers": [
          {
            "billing": "monthly",
            "unit": "flat",
            "count": 14,
            "offers": [
              {
                "provider": "adcritter_builder",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$149/month",
                "monthly_usd": 149
              },
              {
                "provider": "adcritter_builder",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$899/month",
                "monthly_usd": 899
              },
              {
                "provider": "ads",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$97/mo",
                "monthly_usd": 97
              },
              {
                "provider": "ads_mcp",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$99/month",
                "monthly_usd": 99
              },
              {
                "provider": "ads_mcp",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$249/month",
                "monthly_usd": 249
              },
              {
                "provider": "contact_ekmv_meta_ads",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$69 /mo",
                "monthly_usd": 69
              },
              {
                "provider": "contact_ekmv_meta_ads",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$149 /mo",
                "monthly_usd": 149
              },
              {
                "provider": "gam",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "€29/month",
                "monthly_usd": 33.06
              },
              {
                "provider": "mindra",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$400 / month",
                "monthly_usd": 400
              },
              {
                "provider": "opus_growth",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$49.99 / month",
                "monthly_usd": 49.99
              },
              {
                "provider": "opus_growth",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$99.99 / month",
                "monthly_usd": 99.99
              },
              {
                "provider": "spendict",
                "tier": "individual",
                "billing": "monthly",
                "unit": "flat",
                "price": "$19 /mo",
                "monthly_usd": 19
              },
              {
                "provider": "spendict",
                "tier": "pro",
                "billing": "monthly",
                "unit": "flat",
                "price": "$49 /mo",
                "monthly_usd": 49
              },
              {
                "provider": "spendict",
                "tier": "team_sme",
                "billing": "monthly",
                "unit": "flat",
                "price": "$199 /mo",
                "monthly_usd": 199
              }
            ]
          },
          {
            "billing": "one_time",
            "unit": "flat",
            "count": 2,
            "offers": [
              {
                "provider": "ads",
                "tier": "pro",
                "billing": "one_time",
                "unit": "flat",
                "price": "$49/mo",
                "monthly_usd": null
              },
              {
                "provider": "gam",
                "tier": "pro",
                "billing": "one_time",
                "unit": "flat",
                "price": "€29",
                "monthly_usd": null
              }
            ]
          },
          {
            "billing": "unspecified_period",
            "unit": "flat",
            "count": 5,
            "offers": [
              {
                "provider": "adcritter_builder",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "ads_mcp",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              },
              {
                "provider": "hawky",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Talk to sales",
                "monthly_usd": null
              },
              {
                "provider": "hawky",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Talk to sales",
                "monthly_usd": null
              },
              {
                "provider": "mindra",
                "tier": "enterprise",
                "billing": "unspecified_period",
                "unit": "flat",
                "price": "Custom",
                "monthly_usd": null
              }
            ]
          }
        ],
        "coverage": {
          "priced_providers": 9,
          "normalized_observations": 14,
          "comparable_providers": 8,
          "strict_cohorts": 3,
          "exclusion_reasons": {
            "ambiguous_cadence": 5,
            "one_time": 2,
            "promo": 1
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        }
      }
    },
    "billingMix": {
      "freemium": 6,
      "contact_sales": 1,
      "subscription": 2
    },
    "freeTierShare": 0.67,
    "medianLowestUsd": 83
  },
  "movement": {
    "niche": "programmatic-advertising-platform",
    "sector": "sales-marketing-revops",
    "pricedNow": 8,
    "pairs": 7,
    "repriced": [
      {
        "handle": "gam",
        "from": 33.38,
        "to": 33.44,
        "pct": 0.2
      }
    ],
    "newlyPriced": [
      "contact_ekmv_meta_ads"
    ],
    "droppedFromPriced": [
      "adsplanner_ai"
    ],
    "likeForLikePct": 0,
    "kind": "mixed",
    "narrative": "Repricing + composition: 1 agent repriced — all up (avg +0%); 1 newly published pricing; 1 stopped showing a public price."
  },
  "index_series": {
    "series": [
      {
        "day": "2026-07-09",
        "index": 100,
        "pairs": 8,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-10",
        "index": 100,
        "pairs": 8,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-11",
        "index": 100,
        "pairs": 8,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-12",
        "index": 100,
        "pairs": 6,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-13",
        "index": 100,
        "pairs": 8,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-14",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-15",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-16",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-17",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-18",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-19",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-20",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-21",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-22",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-23",
        "index": 100,
        "pairs": 11,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-24",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-25",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-26",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-27",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-28",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-29",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-30",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-07-31",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-01",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-02",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-03",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-04",
        "index": 100,
        "pairs": 13,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-05",
        "index": 100,
        "pairs": 15,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-06",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      },
      {
        "day": "2026-08-07",
        "index": 100,
        "pairs": 14,
        "dayChangePct": 0
      }
    ],
    "latest": 100,
    "day_change_pct": 0,
    "methodology": "Chained daily price index, base 100 on the first priced scan day (29 Jun 2026). The overall index is the COMPOSITE of the four buyer-tier indices (individual / pro / team&sme / enterprise): each day it moves by the equal-weighted average of the tiers' moves. Each tier index is like-for-like — only agents priced on both consecutive scan days (per-agent ratios, geometric mean, clipped to [0.2, 5]) — so composition changes (agents revealing or hiding prices) can never move it."
  },
  "top_agents": [
    {
      "agent_id": "adcritter_builder",
      "name": "AdCritter_Builder",
      "url": "https://adcritter.ai",
      "short_summary": "enables agents to integrate advertising channels (Connected TV, Digital Billboards, Internet Display, Streaming Audio) and build ad platforms",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 149,
        "monthly_usd": 149,
        "headline": "Free tier, then from $149/mo",
        "summary": "Free tier, then from $149/mo. AdCritter offers a free plan, $149/month Basic, $899/month Pro, and custom Enterprise pricing, with additional usage fees listed for ad spend, tokens, and support incidents."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "ads",
      "name": "AdKit",
      "url": "https://adkit.so/features/ads-mcp",
      "short_summary": "Run ad campaigns and browse ad libraries on Meta, Google, and TikTok platforms through AI agents",
      "price": {
        "observed": true,
        "billing": "subscription",
        "lowest_monthly_usd": 97,
        "monthly_usd": 97,
        "headline": "From $97/mo",
        "summary": "From $97/mo. AdKit offers Single Project at $49/month or $29/month billed yearly, and Multiple Projects at $97/month or $49/month billed yearly, with a 7-day trial."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "ads_mcp",
      "name": "PaidSync",
      "url": "https://paidsync.ai",
      "short_summary": "manages paid advertising campaigns across multiple platforms through conversational AI interface",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 99,
        "monthly_usd": 99,
        "headline": "Free tier, then from $99/mo",
        "summary": "Free tier, then from $99/mo. PaidSync offers a permanent free plan, Pro at $99/month, Team at $249/month, and custom-priced fully managed services."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "gam",
      "name": "Orbiads",
      "url": "https://orbiads.com/",
      "short_summary": "automates Google Ad Manager operations including creating, deploying, and optimizing advertising campaigns",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 33.44,
        "monthly_usd": 38.56,
        "headline": "Free tier, then from $33.44/mo",
        "summary": "Free tier, then from $33.44/mo. OrbiAds offers free reads and reports, a €29/month subscription with 50 credits, and €29 one-time 50-credit top-up packs."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "madgicx_meta_ads_mcp",
      "name": "Madgicx",
      "url": "https://mcp-docs.madgicx.com/docs",
      "short_summary": "manages Facebook and Google Ads through natural language conversations",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public price found on the vendor site."
      },
      "evidence_quality": "high",
      "upvotes": 0
    },
    {
      "agent_id": "adsplanner_ai",
      "name": "Adsplanner Ai",
      "url": "https://adsplanner.ai/use-case/smb/",
      "short_summary": "generates and optimizes on-brand ad creatives and copy for paid advertising, with optional end-to-end ad account management",
      "price": {
        "observed": false,
        "billing": "subscription",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "Adsplanner.ai publicly shows a $990/mo price billed annually for an unspecified plan, while other plans lack visible numeric prices and ads management is custom-priced."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "bidmachine_ad_exchange",
      "name": "AI Budgeting Agent",
      "url": "https://bidmachine.io/",
      "short_summary": "Provides a mobile in-app ad exchange and SDK-first monetization platform connecting publishers, advertisers, agencies, and DSPs; the described agentic layer ex…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "BidMachine’s homepage describes advertising and monetization solutions but does not publish pricing."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "contact_ekmv_meta_ads",
      "name": "Contact Ekmv Meta Ads",
      "url": "https://www.autoady.io/mcp",
      "short_summary": "MCP server (no description provided).",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 69,
        "monthly_usd": 69,
        "headline": "Free tier, then from $69/mo",
        "summary": "Free tier, then from $69/mo. AutoAdy offers a permanent free plan, with paid Pro and Agency plans priced at $69 and $149 per month."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "freewheel_ai",
      "name": "AI Agent Infrastructure",
      "url": "https://www.freewheel.com/news/freewheel-launches-ai-agent-infrastructure-to-transform-how-premium-video-advertising-is-bought-and-sold-pilots-with-pmg",
      "short_summary": "provides AI agent infrastructure (MCP server and Intelligence tools) that automates negotiation, optimization, and execution of premium video advertising trans…",
      "price": {
        "observed": false,
        "billing": "not_found",
        "lowest_monthly_usd": null,
        "monthly_usd": null,
        "headline": "No public price found",
        "summary": "No public pricing is shown for FreeWheel’s AI agent infrastructure or related tools."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    },
    {
      "agent_id": "mindra",
      "name": "Mindra",
      "url": "https://mindra.co/",
      "short_summary": "Assembles specialized multi-agent teams that plan, coordinate, and take real actions across a user's stack (e.g. auditing ad spend, pausing/scaling campaigns,…",
      "price": {
        "observed": true,
        "billing": "freemium",
        "lowest_monthly_usd": 400,
        "monthly_usd": 400,
        "headline": "Free tier, then from $400/mo",
        "summary": "Free tier, then from $400/mo. Mindra offers a freemium model with $200 free credits on signup, a Pro plan at $400/month for 100K monthly credits, and custom Enterprise pricing."
      },
      "evidence_quality": "medium",
      "upvotes": 0
    }
  ],
  "platforms_also_here": [],
  "page_url": "https://agentery.com/market/programmatic-advertising-platform",
  "summary": {
    "niche": "programmatic-advertising-platform",
    "sector": "sales-marketing-revops",
    "pricing_by_provider_type": {
      "headline": "Prices differ by provider type and buyer tier — no blended headline is used. Strongest cohort: MCP servers · Pro median $69/mo (7 providers). See benchmarks_by_provider_type_and_tier for the full matrix.",
      "benchmarks": [
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "pro",
          "buyer_tier_label": "Pro",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 7,
          "reliability": "medium",
          "median": 69,
          "p25": 49.5,
          "p75": 98,
          "status": "ok"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "team_sme",
          "buyer_tier_label": "Team / SME",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 4,
          "reliability": "low",
          "median": 174,
          "p25": null,
          "p75": null,
          "status": "median_only"
        },
        {
          "provider_type": "mcp",
          "provider_type_label": "MCP servers",
          "buyer_tier": "individual",
          "buyer_tier_label": "Individual",
          "pricing_unit": "flat",
          "pricing_unit_label": "flat monthly",
          "comparable_provider_count": 2,
          "reliability": "low",
          "median": null,
          "p25": null,
          "p75": null,
          "status": "observed_offers_only",
          "observed_offers": [
            19,
            149
          ]
        }
      ],
      "warnings": [
        "This niche currently has sufficient MCP pricing but insufficient agent pricing."
      ],
      "full_pricing_via": {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "programmatic-advertising-platform"
        },
        "note": "add provider_type + buyer_tier for a specific cohort"
      }
    },
    "page_url": "https://agentery.com/market/programmatic-advertising-platform",
    "counts": {
      "listings_with_price_capture": 17,
      "listings_with_observed_public_price": 9,
      "providers_with_numeric_monthly_price_latest_scan": 8,
      "like_for_like_comparable_pairs": 7
    },
    "movement": {
      "d": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "w": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      },
      "m": {
        "published": false,
        "value_pct": null,
        "held_reason": null
      }
    },
    "pricing_version": "cohorts-1",
    "pricing_status": "ok",
    "pricing_by_tier": [
      {
        "tier": "individual",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 84,
        "provider_count": 2,
        "plan_observation_count": 2,
        "data_confidence": 0.15,
        "data_confidence_basis": {
          "provider_component": 0.17,
          "observation_component": 0.1,
          "provider_count": 2,
          "plan_observation_count": 2
        },
        "reliability": "low",
        "members": [
          {
            "provider": "spendict",
            "usd": 19
          },
          {
            "provider": "adcritter_builder",
            "usd": 149
          }
        ]
      },
      {
        "tier": "pro",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 83,
        "provider_count": 8,
        "plan_observation_count": 8,
        "data_confidence": 0.61,
        "data_confidence_basis": {
          "provider_component": 0.67,
          "observation_component": 0.4,
          "provider_count": 8,
          "plan_observation_count": 8
        },
        "reliability": "medium",
        "members": [
          {
            "provider": "gam",
            "usd": 33.06
          },
          {
            "provider": "spendict",
            "usd": 49
          },
          {
            "provider": "opus_growth",
            "usd": 49.99
          },
          {
            "provider": "contact_ekmv_meta_ads",
            "usd": 69
          },
          {
            "provider": "ads",
            "usd": 97
          },
          {
            "provider": "ads_mcp",
            "usd": 99
          },
          {
            "provider": "mindra",
            "usd": 400
          },
          {
            "provider": "adcritter_builder",
            "usd": 899
          }
        ],
        "p25": 49.74,
        "p75": 174.25
      },
      {
        "tier": "team_sme",
        "currency": "USD",
        "period": "month",
        "unit": "flat",
        "median": 174,
        "provider_count": 4,
        "plan_observation_count": 4,
        "data_confidence": 0.31,
        "data_confidence_basis": {
          "provider_component": 0.33,
          "observation_component": 0.2,
          "provider_count": 4,
          "plan_observation_count": 4
        },
        "reliability": "low",
        "members": [
          {
            "provider": "opus_growth",
            "usd": 99.99
          },
          {
            "provider": "contact_ekmv_meta_ads",
            "usd": 149
          },
          {
            "provider": "spendict",
            "usd": 199
          },
          {
            "provider": "ads_mcp",
            "usd": 249
          }
        ]
      }
    ],
    "pricing_coverage": {
      "listings_with_price_capture": 17,
      "listings_with_observed_public_price": 9,
      "normalized_observations": 14,
      "comparable_providers": 8,
      "strict_cohorts": 3,
      "exclusion_reasons": {
        "ambiguous_cadence": 5,
        "one_time": 2,
        "promo": 1
      }
    },
    "pricing_note": "Provider-deduped, FX-normalized monthly medians, separated by buyer tier AND billing unit (flat/per_seat/per_user/per_agent) — incompatible units are never blended. Ranges (p25/p75) only at >=5 providers; data_confidence is provider-count-weighted. Usage-metered, promo, range, one-time and ambiguous-cadence plans are excluded.",
    "pricing_excluded_observations": {
      "ambiguous_cadence": 5,
      "one_time": 2,
      "promo": 1
    },
    "billing_mix": {
      "freemium": 6,
      "contact_sales": 1,
      "subscription": 2
    },
    "free_tier_share": 0.67,
    "top_providers": [
      {
        "agent_id": "adcritter_builder",
        "name": "AdCritter_Builder",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 149,
          "monthly_usd": 149,
          "headline": "Free tier, then from $149/mo",
          "summary": "Free tier, then from $149/mo. AdCritter offers a free plan, $149/month Basic, $899/month Pro, and custom Enterprise pricing, with additional usage fees listed for ad spend, tokens, and support incidents."
        },
        "observed": true
      },
      {
        "agent_id": "ads",
        "name": "AdKit",
        "price": {
          "observed": true,
          "billing": "subscription",
          "lowest_monthly_usd": 97,
          "monthly_usd": 97,
          "headline": "From $97/mo",
          "summary": "From $97/mo. AdKit offers Single Project at $49/month or $29/month billed yearly, and Multiple Projects at $97/month or $49/month billed yearly, with a 7-day trial."
        },
        "observed": true
      },
      {
        "agent_id": "ads_mcp",
        "name": "PaidSync",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 99,
          "monthly_usd": 99,
          "headline": "Free tier, then from $99/mo",
          "summary": "Free tier, then from $99/mo. PaidSync offers a permanent free plan, Pro at $99/month, Team at $249/month, and custom-priced fully managed services."
        },
        "observed": true
      },
      {
        "agent_id": "gam",
        "name": "Orbiads",
        "price": {
          "observed": true,
          "billing": "freemium",
          "lowest_monthly_usd": 33.44,
          "monthly_usd": 38.56,
          "headline": "Free tier, then from $33.44/mo",
          "summary": "Free tier, then from $33.44/mo. OrbiAds offers free reads and reports, a €29/month subscription with 50 credits, and €29 one-time 50-credit top-up packs."
        },
        "observed": true
      },
      {
        "agent_id": "madgicx_meta_ads_mcp",
        "name": "Madgicx",
        "price": {
          "observed": false,
          "billing": "not_found",
          "lowest_monthly_usd": null,
          "monthly_usd": null,
          "headline": "No public price found",
          "summary": "No public price found on the vendor site."
        },
        "observed": false
      }
    ],
    "suggested_next_calls": [
      {
        "tool": "price_benchmark",
        "arguments": {
          "niche": "programmatic-advertising-platform"
        },
        "purpose": "full observed price distribution + per-tier medians for this niche"
      },
      {
        "tool": "niche_report",
        "arguments": {
          "niche": "programmatic-advertising-platform",
          "response_mode": "full"
        },
        "purpose": "the complete report incl. index series and tier decomposition"
      },
      {
        "tool": "suggest_alternatives",
        "arguments": {
          "agent_id": "adcritter_builder"
        },
        "purpose": "comparable (optionally cheaper) providers to a named agent"
      },
      {
        "tool": "get_agent_profile",
        "arguments": {
          "agent_id": "adcritter_builder"
        },
        "purpose": "full profile, integrations and pricing for one provider"
      }
    ]
  }
}