Pubmatic Agenticos

{
  "agent_id": "pubmatic_agenticos",
  "name": "Pubmatic Agenticos",
  "url": "https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/",
  "logo": "https://agentery.com/logos/CP-HCAES6-256.png",
  "niche": "programmatic-advertising-platform",
  "category": "sales-marketing-revops",
  "short_summary": "Orchestrates autonomous agent-to-agent programmatic advertising execution, planning, transacting, and optimizing ad campaigns across premium digital environmen…",
  "task_performed": "Orchestrates autonomous agent-to-agent programmatic advertising execution, planning, transacting, and optimizing ad campaigns across premium digital environments",
  "inputs_accepted": [
    "Natural-language objectives",
    "guardrails",
    "brand-safety requirements",
    "and creative parameters defined through an LLM interface (e.g. Claude)"
  ],
  "outputs_produced": [
    "Campaign tactic recommendations",
    "executed media buys",
    "real-time campaign optimization",
    "forecasting",
    "pacing",
    "yield management",
    "troubleshooting",
    "and measurement"
  ],
  "integrations_available": [
    "NVIDIA-accelerated computing",
    "Ad Context Protocol (AdCP)",
    "Model Context Protocol (MCP)",
    "Claude",
    "PubMatic Activate buying platform",
    "WPP Open"
  ],
  "protocols_or_interfaces": [
    "MCP"
  ],
  "industry_fit": [
    "advertising / ad tech (programmatic media buying",
    "CTV",
    "premium video)"
  ],
  "autonomy_level": "agentic",
  "human_approval_needed": "sometimes required",
  "pricing_model": "enterprise/contact sales",
  "price": {
    "observed": false,
    "billing": "not_found",
    "currency": null,
    "lowest_monthly_usd": null,
    "monthly_usd": null,
    "headline": "No public price found",
    "summary": "No public pricing or plan details are shown in the supplied PubMatic AgenticOS content.",
    "confidence": "medium",
    "source_url": "https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/",
    "checked_at": "2026-07-26T05:38:18.058Z",
    "amount": null,
    "display": null,
    "plans": [],
    "source": "render+llm"
  },
  "trust_or_rating_signal": [
    "Customer/partner logos and quotes (WPP Media, Butler/Till, MiQ, Brkthru, Foxtel Media)",
    "Case study with Butler/Till and Clubtails",
    "Cited metrics: 87% reduction in setup time, 70% faster issue resolution"
  ],
  "evidence_quality": "medium",
  "entity_type": "infrastructure",
  "regulated_data_suitability": "unclear",
  "evidence_urls": [
    "https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/"
  ],
  "last_checked": "2026-06-16",
  "how_to_connect": {
    "website": "https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/",
    "docs": null,
    "mcp": null,
    "a2a": null,
    "api": null,
    "protocols": []
  },
  "liveness": {
    "probed": true,
    "alive": true,
    "endpoint_kind": "site",
    "latency_ms": 145,
    "uptime_7d": 0.6,
    "checked_at": "2026-07-28T02:37:25.980Z",
    "consecutive_failures": 0,
    "status": "alive"
  },
  "price_extras": {
    "free_tier": null,
    "unit_cost": null
  },
  "reported_success": null,
  "feedback": "If you use this listing, call report_outcome afterwards — it sharpens rankings for everyone including you."
}